Sr. Specialist, Paid Marketing

Company Description

VERSANT is a leading force in news, sports and entertainment - home to iconic and trusted brands that inspire, inform, and delight audiences. Our unique combination of content, technology and services enriches the cultural fabric, igniting passions, sparking conversations, and connecting people to what they love most.

As an independent, publicly traded company, VERSANT brings together powerhouse cable networks - including USA Network, CNBC, MS NOW (formerly MSNBC), Oxygen, E!, SYFY, and Golf Channel - with dynamic digital and direct-to-consumer brands such as Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. Together, these businesses reflect our commitment to delivering exceptional experiences across every screen and service.

VERSANT is an industry-changing media company fueled by innovation and an entrepreneurial spirit. With a strong foundation and a forward-looking vision, VERSANT empowers creativity, embraces change, and drives connection in an ever-evolving world.

Job Description

The Opportunity:

As a Senior Specialist, Paid Marketing, you will play a key role in driving growth across a portfolio of leading entertainment brands, including Fandango, Fandango at Home, and Rotten Tomatoes. You’ll execute and optimize data-driven, multi-channel paid media campaigns that shape how millions of consumers discover and engage with movies and entertainment.

This role sits at the intersection of media, technology, and performance marketing—partnering closely with leadership to inform strategy while owning execution across major platforms like Google, Meta, TikTok, and emerging channels.

Why This Role Matters:
Your work directly impacts audience growth, engagement, and revenue by unlocking insights, scaling high-performing campaigns, and continuously improving marketing efficiency against key business KPIs.

Work Environment:
This is a hybrid role based in Orlando, combining in-office collaboration with flexibility for remote work.

What You'll Do

• Execute and optimize paid media campaigns across search, social, and emerging platforms aligned to business goals
• Analyze campaign performance, conduct deep dives, and identify actionable insights to improve efficiency and scale
• Partner with performance marketing leadership to develop and refine paid media strategies
• Launch campaigns end-to-end, including research, audience development, competitive analysis, and platform best practices
• Collaborate cross-functionally to ensure alignment on campaign objectives, creative, and measurement
• Stay current on digital marketing trends, tools, and platform innovations to continuously enhance performance

Qualifications

What You Bring:

• Bachelor’s degree in Marketing or a related field
• 3+ years of hands-on experience in paid search and paid social marketing
• Strong expertise in PPC principles, tools, and campaign optimization methodologies
• Proficiency with analytics platforms such as Google Analytics and/or Adobe Analytics
• Experience managing campaigns across platforms such as Google Ads, Meta, and TikTok
• Strong analytical and quantitative skills with the ability to translate data into insights and action

Bonus Points:

• Passion for movies, entertainment, and digital media
• Familiarity with mobile app measurement and attribution
• Basic understanding of SEO principles and how they connect to paid media
• Curiosity and enthusiasm for digital marketing and analytics

How We Do It at Versant:

• Trust: You operate with integrity, accountability, and a commitment to high-quality work
• Teamwork: You collaborate effectively across teams and levels to achieve shared goals
• Transparency: You communicate clearly, share insights openly, and surface opportunities proactively
• Agility: You adapt quickly in a fast-paced environment and embrace continuous testing and learning
• Entrepreneurial Spirit: You take initiative, think creatively, and seek out new opportunities to drive growth

Why You’ll Love It Here

• Opportunity to work on iconic entertainment brands that reach millions of fans
• A fast-paced, data-driven environment where your ideas and impact are visible
• Hybrid work model in Orlando offering flexibility and in-person collaboration
• Collaborative culture rooted in Trust, Teamwork, Transparency, Agility, and Entrepreneurial Spirit
• Competitive benefits and opportunities for growth within a leading media and technology company

Additional Information

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