Staff Product Manager, Growth

At Webflow, our mission is to bring development superpowers to everyone. Webflow is the leading visual development platform for building powerful websites without writing code. By combining modern web development technologies into one platform, Webflow enables people to build websites visually, saving engineering time, while clean code seamlessly generates in the background. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative. It’s the web, made better. 

We are seeking an experienced Staff Product Manager to join our growing team. You will partner closely with senior leadership across product, marketing, and sales to create best-in-class experiences that help users discover and derive value from Webflow’s products. The ideal candidate is excited to dig into data, design and run A/B tests, think holistically about the user lifecycle, and build a culture of growth across the company.

About the role 

• Location: Remote-first (United States; BC & ON, Canada) 
• Full-time 
• Exempt 
• The cash compensation for this role is tailored to align with the cost of labor in different US geographic markets. The base pay for this role ranges from $168,000 in our lowest geographic market up to $237,000 in our highest geographic market. These figures are in $USD and apply to candidates in the United States. The specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
• Reporting to the Director of Product, Grow & Extend

As a Staff Product Manager, you will … 

• Partner with senior leadership to advance the vision, strategy, and execution of Webflow’s self-serve and enterprise businesses.
• Define the product roadmap and strategy for improving activation. 
• Collaborate with cross-functional partners, including design, engineering, user research, data science, and education, and community teams to identify and define features and experiences that customer activation.
• Conduct research and data analysis to understand user needs, pain points, and behaviors.
• Prioritize product backlog and manage roadmap based on strategic priorities, user needs, and market trends.
• Define, track, and analyze key product metrics to inform decision-making and measure success.
• Work with cross-functional partners to refine and advance team processes, rituals, tools, and KPIs 
• Collaborate on go-to-market strategies for product features and updates, working in close collaboration with our product marketing team.

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

About you 

You’ll thrive as a Staff Product Manager if you:

• Have 7-10+ years of experience in product management with 3+ years of experience in growth and activation.
• Have strong stakeholder management experience leading products that support multiple customer personas.
• Have excellent problem-solving skills, with a creative and analytical mindset.
• Enjoy digging into the data and translating complex models into actionable insights.
• Posses a 'test and learn' mentality and are comfortable working in a fast-paced, dynamic, and evolving environment.
• Can balance big-picture thinking with deep-dive analysis and attention to detail.
• Have excellent leadership skills, with the ability to inspire and motivate a team towards achieving a common goal.
• Are deeply empathetic and passionate about understanding user needs and transforming them into tangible product features.
• Have experience with Webflow and other web design and development tools.

Even if you don’t meet 100% of the above qualifications, you should still seriously consider applying. Research shows that you may still be considered for a role if you meet just half of the requirements.

Our Core Behaviors:

• Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers.
• Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other. Time is the most limited thing we have, and we make the most of every moment.
• Say the hard thing with care. Our best work often comes from intelligent