Senior Manager, Social Media & Content, COVERGIRL

 

Senior Manager Social Media & Content – COVERGIRL

Integrated Communications – New York

 

 

COTY is looking for smart leaders who are fast and passionate.

 

The Senior Manager Social Media & Content - COVERGRIL will be responsible for building brand presence, driving audience growth and engagement, and delivering high-performing content campaigns and strategies that support wider marketing and business objectives.

 

RESPONSIBILITIES

 

As our Senior Manager Social Media & Content, you are responsible for social media channel management, content creation/storytelling, and campaign support. The ideal candidate combines strong creative instincts with analytical thinking, understands how to design and adapt brand storytelling across channels and audiences and has deep knowledge of social media platforms.

 

Your main focus:

 

Social Media Channel Management:

• Develop and execute social media strategies across all key platforms with focus on TikTok, Instagram and YouTube. 
• Manage day-to-day operations on the brand’s social media channels, including the social media content calendar and community management to ensuring timely responses to comments, messages, and inquiries.
• Define platform-specific growth strategies to increase reach, engagement and community growth,
• Engage with our online community, fostering relationships and encouraging audience participation.
• Monitor platform trends, emerging formats, algorithm changes and competitive activity to keep content innovative and best in class.

Content Creation and Brand Storytelling:

• Develop and curate compelling organic social media and CRM content, including text, images, videos, graphics, campaign assets and editorial storytelling.

• Collaborate with Product Marketing, Creative, external agencies and other cross-functional stakeholders to develop compelling and on-brand content that performs across multiple social channels.
• Schedule and publish content across various social media platforms using social media management tools (Sprinklr) that align with local market activations.
• Identify opportunities for reactive, trend-led and culturally relevant content.

Campaign Support:

• Lead the planning and execution of social media content in support of product launches, seasonal campaigns, partnerships and other business priorities.
• Develop integrated campaign plans that align organic social, influencer, in-store, paid media and PR initiatives.  Ensure consistent messaging across campaigns.
• Lead the coordination and implementation of contests, giveaways, and other promotional activities.
• Manage seasonal brand toolkit compilation and updates to brand asset portals.

Community Management:

• Oversee team member dedicated to carrying out Community Management across all platforms.
• Build and nurture engaged online communities and audience interaction across platforms in partnership with community manager.
• Leverage social listening to identify opportunities to strengthen brand sentiment.
• Help identify strategic partnership opportunities that align with brand positioning and targeted KPIs.

Analytics and Reporting:

• Develop reporting and metrics to ensure KPIs are established and that goals are clear and measured.

•   Analyse monthly, quarterly and annual performance focusing on engagement, reach and impressions, delivering regular insights and actionable recommendations for improvement.
• Utilize social media analytics tools (Sprinklr) for measurement and to gain insights into audience behaviour and preferences.

Research and Trend Analysis:

• Conduct research on industry trends, competitors, and audience preferences to inform content strategy and campaign dev