Lead Analyst, Customer Analytics

The purpose of this role is data analysis/guided deliverable development in support of assessment/strategic deliverables.

Job Description:

• Very strong Excel skills required (VBA not necessary)

• At least 1-2 years of experience with Snowflake SQL, Python, Pyspark

• Strong presentation skills required (PowerPoint)

• Excellent written and oral communication skills

• SQL, Advance Excel, multi-variate statistics, logistic regression, and multiple regression

• At least 1-2 years of experience and proficiency in Data Visualization Tools like Tableau or Power BI required

• Familiarity with Databricks

• Experience in Marketing Analytics with at least 1-2 years of experience with Marketing Campaign performance evaluation, determining and tracking key KPIs like incremental lift, cost per product etc. to determine campaign ROI

• Ability to discover hidden insights or complex patterns through advanced multi-variate data mining techniques on un-structured business problems and be able to tell a story from the data

• Ability to translate analysis insights into actionable recommendations and strategies for the clients

• Ability to build XG Boost or Machine Learning models to segment customer population and well acquainted with modeling techniques

• Ability to explain advanced analytical methodology and present results to non-technical audiences

• Ability to execute advanced analytic tasks (including but not limited to modeling, segmentation, DOE, forecasting, etc.) and create meaningful analytical outputs

• Ability to identify areas for statistical innovation or process improvement, do independent research, develop innovative approaches or processes/codes to 1) improve client business results, 2) improve efficiencies, 3) reduce potential errors

• Ability to determine quantitative methods for solving client issues

Experience:

• 1-2 years of experience in quantitative marketing arena, marketing campaign measurement/evaluation, in database and/or digital (addressable) marketing

• Possess core analytical competencies such as ability to formulate an analytical problem; QC data and results; Summarize key findings/insights; Tell an effective story using the data and make actionable recommendations; develop new and innovative analytical solutions to solve challenging business problems

• Possess client/team engagement competencies such as gather specifications, develop analytical roadmap and approach and manage expectations, and coordinate delivery with internal team

• Develop project plan; manage the day-to-day tasks; and meet project deadlines

• Work effectively across teams to ensure client satisfaction

• Contribute to innovation, process improvement, standardization - Deliver high quality analytical solutions on-time

• Academic Requirement: Bachelor's Degree (B.S.) OR Master’s Degree in statistics, math, economics or related scientific/quantitative field plus several years' experience in applied disciplines; Advanced degree (M.A., M.S., Ph.D.) preferred

The annual base salary range for this position is $68,000-$112,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.  Additionally, this position is eligible for discretionary incentive compensation.  

 

Benefits available with this position include:  

• Medical, vision, and dental insurance, 

• Life insurance,  

• Short-term and long-term disability insurance, 

• 401k,  

• Flexible paid time off, 

• At least 15 paid holidays per year, 

• Paid sick and safe leave, and 

• Paid parental leave. 

 

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies.  For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

 

To begin the application process, please click on the “Apply” button at the top of this jo