CVP, Director - Digital Product Design, Client Prospecting Field Experiences

Job Requisition ID: 91354

Location Designation: Hybrid - 3 days per week 

 

 

Business Unit Overview  

In Marketing, you’ll dive into a world of diverse opportunities, crafting innovative campaigns, managing impactful content, and fostering meaningful connections with key audiences. Collaborate with experts across brand, digital, and strategy, leveraging data and insights to drive decision-making, unlock new growth potential, and optimize our differentiating capabilities.

 

 

Role Overview:  

We’re building the next generation of innovative digital products in our industry, and we’re looking for an energetic, proactive Director of Product Design, Client Prospecting Field Experiences to lead the charge. Among other accountabilities, the Client Prospecting Value Stream is accountable for enabling our agents and advisors to conduct their own marketing activities including communicating their own brand, establishing their own websites, email campaigns, social media activity, and more. Client prospecting provides digital products, platforms, data, insights, content and other support to enable and guide agents and advisors in these critical activities.

 

 

We’re looking for a dedicated leader who can execute a strategic vision for NYL across the end-to-end life cycle of product design for this portfolio of digital platform experiences that are used by our Agents and Advisors to conduct marketing activities.  Part B2B, part B2C – this role is about bringing together an understanding of marketing creative direction and content, web design, and enterprise application design. This role also isn't just about aesthetics—it’s about weaving trust, clarity, and empathy into our digital experiences. We believe in ensuring user accessibility/inclusivity throughout all digital journeys. You’ll be challenged to work on upholding this mission in every user touchpoint.

 

 

“Our team works with dynamic digital products to revolutionize financial services.  Every effort impacts millions of people and fuels the dreams of families, the strength of communities, and the stability of generations to come. At New York Life, we don’t just build careers; we build legacies.”  –Kelly Smith, Head of Product Design

 

 

What You’ll Do:

Design and UX strategy

• Direct UX strategy and product design: Proactively lead processes for UX strategy using human-centered design methodologies, ensuring it meets both business and user needs
• Ensure better experiences and processes for client and agent-facing platforms: Partner on research with design strategy, UX research, and other insights teams (quant and qual) that supports product design projects
• Tell your design story through compelling visualizations: Use visualizations to articulate the design direction, experience strategy, and research in a variety of storytelling deliverables, including blueprints, personas, prototypes, and more
• Lead meetings and be an expert in industry best practices: Lead reviews and reporting on advancements and emerging industry trends in application design within Life insurance and financial services

 

Design ops and interaction design

• Visionary leadership for design ops: Establish clear workflows, processes, and goals in partnership with design ops teams to enable consistent deliveries for implementation as part of scaled agile processes
• Manage design roadmaps: Define and manage a design roadmap, backlog, and QA processes that integrates with product management
• Blend thoughtful design with scalability: Balance cost/benefit of product design projects by blending out-of-the-box platform or common front-end libraries with NYL’s design system. Develop execution and implementation strategies (e.g., style sheets, tokenization) that prioritize efficiency, scalability, and delivery of experiences, especially for M