Influencer Marketing Account Lead

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. 

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. 

About The Role:

The Account Lead, Client Services will play a pivotal role in shaping and executing integrated influencer marketing strategies for clients. While the Account Lead will maintain direct communication with clients, the role primarily involves overseeing client communications and the development of strategic direction. They will manage & oversee the execution of influencer marketing campaigns, ensuring alignment with brand objectives and compliance with relevant regulations. This role requires strong influencer marketing expertise, social media best practices, and the ability to guide a team toward delivering impactful results.

What You'll Do:

• Strategic Planning & Leadership: Support the development of influencer strategies for clients, ensuring campaigns align with client goals and brand objectives to drive long-term value for clients and company. Oversee campaign execution to ensure high-quality delivery while serving as a resource to address issues or concerns.
• Client Communications Oversight: Oversee client communications to ensure strategic alignment and maintain strong relationships to understand business goals and objectives. Provide guidance to Account Manager(s) on client interactions to ensure client expectations are met. 
• Campaign Management: Oversee multiple influencer campaigns from conception through execution and reporting. Manage budgets, timelines, and resources, and ensure that campaigns are delivered on time and within scope.
• Influencer Marketing Expertise: Lead the strategic direction of influencer marketing programs, including identifying, vetting, and managing relationships with relevant influencers. Ensure influencer content is creative, compliant, and aligned with brand objectives.
• Cross-Functional Collaboration: Work closely with Social, Strategy, Marketing, Creator Success, Sales, Product and Paid Media teams to ensure seamless execution and delivery.  Support team efforts to maximize campaign impact.
• Campaign & Organizational Compliance: Ensure full compliance with relevant industry regulations across all social media and influencer activities. Implement and maintain robust organizational processes to guarantee adherence to regulatory guidelines. Proactively address and resolve any regulatory concerns that may arise during campaign execution. Oversee and manage compliance-related projects to ensure timely and accurate execution, demonstrating meticulous attention to detail in monitoring, documenting, and reporting compliance efforts.
• Measurement & Reporting: Monitor campaign performance and track key metrics. Provide actionable insights to optimize strategies based on data, and report progress to both internal stakeholders and clients as needed.
• Innovation & Best Practices: Stay informed on emerging social media trends, platforms, and technologies. Encourage the application of new strategies to enhance campaign performance and client results.
• Team Leadership & Mentorship: Manage and mentor direct reports, ensuring they have the support and guidance needed to succeed in their roles. Foster a positive, collaborative team environment and help junior team