Senior Video Lead

<div class="content-intro"><p><strong>We are PMG</strong></p> <p>Named <em>Ad Age</em> Best Places to Work for 11 years in a row and <em>Fast Company</em> Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies.</p> <p>Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels &amp; Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries.</p></div><p><strong>Who You Will Be Working With</strong></p> <p>As PMG's video investment footprint continues to expand across Linear TV, Streaming, CTV, Digital Video, Social Video, Premium Content Partnerships, Live Sports, the need for centralized video leadership and management has never been greater.</p> <p>The Senior Video Lead will play a critical role in advancing PMG's One Video strategy, creating greater alignment across teams, strengthening marketplace relationships, and ensuring PMG presents a unified and strategic voice across the evolving video ecosystem.</p> <p>This role sits at the intersection of marketplace strategy, video investment, client planning, and organizational collaboration. Working closely with PMG's Investment Leaders, Strategy, Analytics, and Client Leadership teams, the Senior Video Lead will help shape how PMG strategically plans, invests, negotiates, and activates across the video ecosystem, ultimately ensuring investments are approached holistically rather than through isolated channel decisions.</p> <p><strong>What You Will Do</strong></p> <ul> <li>Lead the planning , investment strategy, and execution of high-impact video and audio campaigns across linear TV, connected TV (CTV), streaming video, audio, podcasting, and emerging media channels.</li> <li>Develop sophisticated cross-platform media strategies that maximize reach, efficiency, performance, and business outcomes while leveraging PMG's technology and data capabilities.</li> <li>Develop strategies for optimizing across Linear TV, Streaming, CTV, Digital Video, Social Video, Premium Content Partnerships, Live Sports.</li> <li>Drive collaboration with cross-functional teams, including media, creative, and analytics.</li> <li>Leverage audience, viewership, marketplace, and performance data to inform investment decisions, optimize media allocations, and identify opportunities for incr