VP of Content and Communications

About the Job:

LaunchDarkly is looking for an experienced VP of Content and Communications to help lead and expand our strategic storytelling, customer education, and industry thought leadership. 

The ideal candidate has a passion for aligning content and communication initiatives to awareness and revenue goals and will be held accountable for KPIs and quotas accordingly. You have proven success with building growth-minded, collaborative teams who work well with related product, growth, and creative teams to envision, execute, and measure content programs that fuel demand and position LaunchDarkly as a thought leader. 

Responsibilities:

• Lead a team of content marketing, PR, social media, and video experts who focus on serving our company and community through thoughtful messaging and educational assets
• Develop a comprehensive strategy for best-in-class content to guide the team as we grow our customer content and introduce new content programs to serve our existing and new target markets
• Create unique and compelling company, category, and product/technology narratives to continue to raise our profile and elevate our brand in the market
• Build a strategic Content Marketing Team that will deliver compelling and data-driven editorial and customer content
• Create editorial consistency across all LaunchDarkly customer and prospect touchpoints
• Establish and lead overall external communications strategy—inclusive of public relations, media relations, crisis communications, and social media/community functions
• Develop and advance the strategy and voice for executive communications; including speaking engagements, media interviews, social media channels, and internal communications
• Drive our earned media program across trade, business, and tech publications to maximize LaunchDarkly’s share of voice and brand recognition
• Report on performance of team initiatives to executive leadership

Qualifications:

• Significant content marketing and communications leadership experience in tech - SaaS experience preferred
• Results focused with the ability to evaluate and prioritize initiatives based on context and expected ROI
• The ability to unite various content stakeholders to tell streamlined, impactful stories
• Creative thinker with outstanding interpersonal, organizational, and communication skills
• Prior success leading teams through market change and periods of high growth
• Experience in a successful startup or emerging growth technology company that markets to developers is an asset
• Empowers teams, develops employees, and creates an environment where team members are encouraged to take risks and innovate to improve programs, processes, personal skills, and customer experience
• Customer-focused, collaborative, self-aware leader who models and encourages trust, transparency, positivity, and accountability

Pay:

Target pay range for a Level M6: $248,000 - $290,000

*Restricted Stock Units (RSUs), health, vision, and dental insurance, and mental health benefits in addition to salary.

LaunchDarkly operates from a place of high trust and transparency; we are happy to state the pay range for our open roles to best align with your needs. Exact compensation may vary based on skills, experience, degree level, and location.

About LaunchDarkly:

Modern software delivery was supposed to be the foundation for a thriving digital business but reality has proven otherwise. Slow, inefficient development cycles, costly outages, and fragmented customer experiences are preventing developers from building their best software. The LaunchDarkly platform helps developers innovate on new features faster while protecting them with a safety valve to instantly rewind when things go wrong. Developers can target product experiences to any customer segment and maximize the business impact of every feature. And by gradually rolling out new application components, they escape nightmare "big-bang" technology migrations. 

The LaunchDarkly platform was built to guide engineers to the next frontier of DevOps by:

• Improving the velocity and stability of software releases, without the fear of end customer outages
• Delivering targeted experiences by easily personalizing features to customer cohorts
• Maximizing the business impact of every feature through the ability to experiment and optimize
• Coordinating the release and optimization of software to provide consistent experiences across mobile platforms and device types
• Improving the effectiveness and productivity of engineering teams, by providing insights into engineering cadence and stability

At LaunchDarkly, we believe in the power of teams. We'