Club Account Director, Fan Experience & Transactional Marketing

The Club Business Development team supports the 32-member clubs in all aspects of their business operations, serving as liaisons to both the Clubs and the League. The team utilizes a combination of analytics and functional expertise in sales and marketing to develop 'next practices' and facilitates the sharing of 'best practices' between clubs.

Club Business Development is seeking a Club Account Director to join the team and serve as a trusted business consultant for a designated set of NFL clubs.  Account Directors are the main day-to-day liaison and first point of contact for club leadership on many business matters, and a trusted voice at the league office to help guide business decisions and provide strategic support on club initiatives.  This role will also be asked to drive strategy across Club fan engagement initiatives, tentpole club engagement and support, and other key Club and League strategies in support of all 32 clubs. 

Description of Responsibilities

Main responsibilities of the Club Account Director role will include:

• Building relationships with senior members of club staff (ownership, club presidents, leadership across all business verticals) for the designated clubs, including through in-market visits
• Identify strengths, opportunities, and threats to the club's business model through a holistic understanding of their business. 
• Advise on business strategies to advance the club’s efforts within their local marketplace. This will include efforts across Ticketing, Sponsorship, Marketing, Game Presentation, Premium, Analytics/Strategy, Stadium innovation, Staffing structure, etc.
• Share industry best practices based on specific business needs
• Collaborate with other members of the Club BD staff to identify industry trends
• Play a key role in all 32 league meetings, workshops and calls. This could also include driving the strategy for calls and meetings.
• Collaborate with all NFL League Office departments that touch club business, including Club Digital, Media Strategy, Sponsorship, Marketing, Consumer Products, Club & Labor Finance, Data & Analytics, and more.
• Serve as liaison between League and Clubs by managing key communications and meetings
• Assist in data collection efforts
• Work with Club Business Development analytics staff on reporting, data-led insights, and additional studies/initiatives
• Drive fan engagement strategies with the clubs, including through programs like the Fan Experience Program, Domestic and Global Fan of the Year initiatives, Season Ticket Member “Membership Club”, Club Viewing parties, etc.
• Drive strategic participation and engagement with clubs around NFL tentpole events.  Those responsibilities include, but are not limited to: Participating Team Oversight & Support (for Super Bowl and International Games), NFL Draft, Schedule Release, Thanksgiving, NFL Flag Championships, Training Camp, Pro Bowl, Back Together Weekend, etc.
• Support key transactional marketing strategies across all 32 clubs through platforms like Heads of Marketing calls, ticket marketing initiatives, local market activations, and more.
• Building out tools and best practices to support all 32 Clubs’ fan engagement and transactional marketing initiatives
• Meet with vendors in the space to provide introductions and recommendations to clubs

Required Skills/Knowledge: 

• Excellent communication, team building, and interpersonal skills
• Ability to derive insights from data/analytics/research and present findings to all levels of an organization
• Ability to anticipate clubs' needs and match them with appropriate work products and/or individuals at the League Office
• Ability to handle multiple tasks, good time management and organizational skills
• Deep experience in Microsoft Excel and PowerPoint
• Social media competency
• Detail oriented

Expected Travel:

• 25% of the time
• Club markets
• League meetings and workshops
• Significant league events (e.g., Super Bowl, Draft, etc.)

Work Location: New York (NY is preferred but willing to consider LA for the right candidate)

 Experience Needed: 

• Minimum of 10+ years of experience
• Team, league, or agency experience preferred
• Consulting and/or strategy background a plus

Educational Background Required: 

• Bachelor’s degree

Salary $125,000—$150,000 USD

Benefits Information
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