Marketing Strategy Manager, Customer Acquisition

Company Description

At Brightspeed, we are reimagining how people live, work, play and connect by providing fast, reliable internet connections and an awesome customer experience in twenty states throughout the Midwest and South.

Backed by funds managed by Apollo Global Management, our vision is to accelerate the upgrade of copper to fiber optic technologies, bringing faster and more reliable internet service to many rural markets traditionally underserved by broadband providers, while delivering best-in-class customer experience.  

Be a part of the team that will make this vision a reality….designing and building a world class fiber network and creating a customer experience second to none.

Check us out on the web!  

Job Description

The Marketing Strategy Manager is a customer-focused, analytical and collaborative driver of outcomes for Customer Acquisition. You are a strong communicator that can synthesize complex marketplace, operational, organizational, technical and customer inputs into effective competitive strategies for driving customer growth, increasing revenue and containing costs in one or more parts of the customer journey. You will be successful in this role if you have an ownership mentality around driving business results, with the ability to influence, collaborate with and drive progress among many cross-functional teams.

As a Marketing Strategy Manager, Customer Acquisition, your duties and responsibilities will include:

• Develop and use deep customer understanding to drive business outcomes by prioritizing our marketing activities, customer experience, pricing, messaging and channel activities
• Drive cross functional collaboration with operations, sales, marketing, CRM, product, pricing and others to bring strategies to life
• Monitor performance data and lead cross-functional ideation on new initiatives, changes and test & learn opportunities to ultimately recommend paths to improve performance
• Develop effective processes, communications & collaboration approaches for prioritization, decision-making, measurement and change management
• Track and measure marketing outcomes including marketing tactics, new leads, sales activities, and ROI
• Identify market trends with customers, competitors, new technology and marketing capabilities
• Design and implement marketing strategies aligned with business targets
• May perform other duties as assigned
• The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills required

Qualifications

WHAT IT TAKES TO CATCH OUR EYE:

• Bachelor's Degree in Business, Marketing, Finance, Economics
• 7+ years of business and/or marketing strategy work
• Demonstrated ability to formulate and execute business strategies
• 3+ years of experience in telecommunications
• Self-motivation and self-discipline: complete work in a timely manner with minimal oversight.
• Analytical, problem solving, and critical thinking skills: need to be able to absorb a great deal of information about the business, analyze the data and make clear and useful recommendations.
• Listening, verbal communication, and interpersonal skills: need to interact with Brightspeed employees at various levels of the organization and must be able to do so with diplomacy and effective communication skills.
• Communication skills: Need to be able to communicate concisely and persuasively across PowerPoint, email and Teams calls, with executives, peers and frontline staff.
• Firm understanding of business financials and industry economics.  Always approach business problems by thinking holistically and what will be best for the business.
• Forecasting:  Ability to put together a forecast with the key drivers and the resulting business outcomes (financial and driver)

BONUS POINTS FOR:

• Masters Degree in Business, Marketing, Finance, Economics or related field
• Experience in problem solving, research and quantitative analysis
• A deep need to understand why, a willingness to update beliefs when presented with new data and a willingness to embrace what we don’t know
• Experience with Agile Marketing and/or Asana

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Additional Information

All your information will be kept confidential according to EEO guidelines.

WHY JOIN US?

We aspire to contemporary ways of working.

We are committed to being a leader in defining a new way to work because we recognize the changing mindset of today's workforce. We have a brand new, state-of-the-art corporate HQ in Charlotte, NC and our