Graduate Admissions Counselor / Senior Graduate Admissions Counselor / Assistant Director of Graduate Admissions

Company Description

Augsburg University has maintained a strong academic reputation defined by excellence in the liberal arts and professional studies since 1869. A safe and welcoming campus in the heart of Minneapolis, Augsburg offers undergraduate and graduate degrees to nearly 3,200 diverse students.

Augsburg’s mission is to educate students to be informed citizens, thoughtful stewards, critical thinkers, and responsible leaders. The Augsburg experience is supported by an engaged community that is committed to intentional diversity in its life and work. An Augsburg education is defined by excellence in the liberal arts and professional studies, guided by the faith and values of the Lutheran church, and shaped by its urban and global settings.

Augsburg invites individuals who share our mission and commitment to intentional diversity, equity, inclusion and belonging to join our community.  In particular, Augsburg invites BIPOC, LGBTQIA+, individuals with disabilities, women, veterans and those from underrepresented or marginalized backgrounds are encouraged to apply. 

Strategic Enrollment Management (SEM) at Augsburg University 

The Strategic Enrollment Management (SEM) division includes four uniquely equipped teams: Undergraduate Admissions, Graduate Admissions, SEM Operations, and Financial Aid.

The SEM division’s vision is to be a belonging organization that builds deeper relationships, changes systems, and dismantles the access barriers in higher education enrollment management.

Our SEM mission is to meet every student where they are with authentic presence, outreach, and engagement. Our nationally recognized Augsburg Applies to You platform supports this mission through direct admissions, success coaching, and academic belonging. We exist to deliver enrollment results, innovation, service, and the essential infrastructure to attract, meet the needs of, and enroll future graduates. We are a key partner in driving sustainable enrollment growth at Augsburg towards the
goal of becoming a medium sized university with 5,000 Auggies by 2030.

Job Description

Augsburg is accepting applications for the Admissions Counselor, Senior Admissions Counselor, or Assistant Director position within our Graduate Admissions team. The Hiring Team will review candidates' applications and place qualified candidates into the appropriate position title based on their experience and qualifications.

Summary of Position

The Graduate Admissions Counselor, Senior Graduate Admissions Counselor, and Assistant Director of Graduate Admissions is responsible for leading recruitment and enrollment efforts for assigned graduate programs. This position plays a vital role in cultivating prospective student relationships, guiding them through the entire admission process, and supporting program growth through strong partnerships with faculty, marketing, and external organizations. This position embraces data-informed decision making, proactive student engagement, and strategic planning. Occasional support for degree completion and transfer recruitment as well as campus-wide initiatives is also expected.

Primary Responsibilities

Student Recruitment & Engagement

• Establish and maintain consistent, personalized communication with prospective students at all stages of the enrollment journey, from inquiry to matriculation, and provide one-on-one coaching and counseling to help students navigate the application and enrollment process.
• Conduct outreach through campus visits, virtual presentations, interviews, phone calls, text messages, emails, videos, and social media outreach.
• Read, interpret, and evaluate students’ academic credentials and application materials to assist prospective students in determining level of fit for programs and to identify qualified applicants.

Program & Territory Management

• Plan and arrange travel to academic and professional partners to promote graduate studies, including classroom visits, tabling, fair participation, conference attendance, and virtual visits.
• Manage assigned graduate programs and serve as the primary admissions contact and strategist; maintain a recruitment territory of inquiries and admits.
• Build strong working relationships with internal departments and serve as a liaison to program faculty to support prospective student advising, advocate for student-centered policies, and support academic and program alignment.

Administrative Responsibilities

• Utilize CRM tools, web data, and other platforms to measure communication effectiveness, adjust outreach strategies, and recommend program improvements.
• Create and maintain content for graduate program websites, communication flows, presentations, and promotional materials; c