Manager, Exhibitor Marketing, Fandango

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

Job Description

Over the past twenty years, Fandango has built a network of direct-to-consumer digital brands, where 50 million+ fans unite to celebrate their love for movies, TV and streaming.  We take pride in serving fans throughout their entertainment journey from content discovery to theatrical moviegoing to watching at home. Our portfolio includes leading online movie ticketer, Fandango, which tickets for more than 31,000 U.S. movie screens; world-renowned entertainment review site, Rotten Tomatoes; and Fandango at Home (previously known as Vudu), the on-demand streaming service offering the industry’s best selection of 4K UHD titles and more than 250,000 new release and catalogue movies and next day TV shows. Come join us as we work together as one team to innovate and deliver what’s Next.   

The Manager, Exhibitor Marketing, will join a small, yet mighty team to create and execute cross-channel marketing campaigns and programs with key partners in the entertainment theatrical exhibition space that drive critical collaboration and support for the Fandango business. Core responsibilities will include being the main marketing point of contact on our efforts to drive digital and experiential marketing for our exhibition partners via end-to-end campaign management, creative asset management and delivery, trafficking approvals, presenting activation performance details, and other marketing efforts tied to Fandango’s overarching marketing business as they arise.  In collaboration with the Director of Marketing, this high volume, fast-paced position will lead the marketing strategy, planning, growth marketing, execution, reporting, and optimization across Fandango’s Exhibition Marketing business. 

This role will also internally work across consumer-facing divisions of the organization, including integrated marketing, partner marketing, social media and content strategy, performance marketing, and CRM. Additional responsibilities include: 

• Serve as the day-to-day point of contact for exhibitor partners, including selecting titles for promotion, overseeing creative assets, answering campaign-related questions, pitching ideas, and navigating feedback. 

• Work with external exhibitor partners and cross-functional stakeholders across the organization to build marketing programs and lead end-to-end marketing activation execution. 

• Lead project management, including deliverables and timelines for campaigns, building project plans, and overseeing all campaign elements from creative development, production, trafficking approvals, performance tracking, and reporting. 

• Draft pitch materials, and presentation decks, and share promotional plans in support of campaigns, aggregate reporting on campaigns and promotions, work to build recommendations for marketing plans, and build wrap reports using compiled program data. 

• Partner wi