Therapeutic Area Marketer, Lymphoma

Why Genentech

​​​​​​​We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.

About this Marketing Position

The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g. Customer Engagement and Genentech Business Operations). Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs.

Key Job Responsibilities

Strategy

• Sets & guides overall Therapeutic Area (TA) / brand strategy (e.g., market boundaries, brand vision, positioning, and differentiation) closely collaborating with the Customer Marketer to update strategy as needed 

• Collaborates with all Customer Marketers to translate brand strategy to customer strategies

• Lead market / competitor analysis and develop market definition, brand positioning, and inform portfolio tradeoff decisions

• Accountable for establishing and coordinating both clinical and non-clinical brand strategy and coordination with cross-functional partners as required

• Helps define the customer journey, identifying key stages, segments, behaviors, , opportunities and factors that drive decision-making, collaborating closely with Customer Marketers and analytics partners

• Work collaboratively to ensure launch readiness, including competitive assessment, TPP development, and other pre-launch activities

• Drives key ongoing TA activities, including forecasting, and competitive preparation 

• Identifies and prioritizes business opportunities to drive desired brand goals (e.g., segment plays, patient types, lines of therapy, indications) including Health Equity considerations

Execution

• Accountable for high quality, compliant execution and alignment of brand strategy across all customer types (e.g. patients, providers, organized customers)

• Contributes to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our CMG outcomes

• Supports fit for purpose and flexibly deployed work teams across the CMG network based on their areas of expertise

• Responsible for communication of brand strategy with networks and partners, including field teams (brand-aligned and cross-portfolio roles)

People

• Works autonomously to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities 

• Identifies key internal network partners and ensures cross-marketing, cross-functional, and field alignment to TA/Brand strategy 

• Pursues continuous professional development by exploring new marketing technologies and platforms, and experimenting with novel engagement tools 

Demonstrates Proficiency within the following Key Competencies

TA Marketers are expected to consistently perform at a proficient level (proficient is defined as leveraging competencies across the business in a consistent, integrated way)

• Customer Understanding - I’m always learning about my customers, what they need, and the world they live in.

• Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers.

• Strategy Development - I make smart choices about what efforts will help achieve customers’ goals and our goals.

• Integrated Campaign Development - I build compelling, motivating campaigns that get customers to take action.

• Content Development & Approval - I craft simple, meaningful stories in an efficient and fully compliant way.