E-Commerce Sales Manager - Large Format

E-Commerce Sales Manager - Large Format

Description -

HP is seeking a results-driven E-Commerce Sales Manager to lead and grow online sales of our Large Format printer and supplies portfolio through HP.com and key online marketplaces. This role is responsible for sales strategy, execution, and performance optimization across digital channels. This individual contributor role owns the digital business execution for the category—including annual planning, commercial performance management, merchandising execution, pricing alignment, and operational readiness. The role partners closely with NA Category, Marketing, and HP Store teams to deliver revenue, margin, and customer experience improvements aligned to HP Store objectives.

Key Responsibilities:

Business Ownership & Strategy Execution (NA Focus)

• Own business performance for Large Format printers and supplies on HP Store, including revenue, margin, mix, and attach KPIs.

• Translate NA Large Format priorities into execution plans that improve category visibility, competitiveness, and customer acquisition.

• Manage the NA planning and operational cadence (QBR), highlighting trends, risks, opportunities, and data‑driven recommendations.

Merchandising & Content Execution

• Ensure catalog accuracy for Large Format printers and inks, partnering with Marketing and HP Store to maintain content, specs, configurations, and imagery.

• Align with NA Category and HP Store teams on pricing actions, promotional proposals, and competitive response strategies.

• Ensure NPI readiness including catalog setup, content deployment, inventory planning, and demand‑shaping coordination.

Commercial Planning & Performance Management

• Support AOP and quarterly forecasting for the LF business on HP Store.

• Drive conversion improvements through monitoring digital funnel performance, ASP mix, attach opportunities, and operational blockers.

• Use HP analytics dashboards to guide weekly execution and growth actions.

Digital Experience, SEO/SEM & Conversion Optimization

• Lead SEO and SEM optimization efforts to increase traffic quality, product discovery, and high‑intent engagement.

• Partner with Performance Marketing on programs targeting key LF customer segments (AEC, GIS, SMB, etc.).

• Apply A/B testing to refine page layouts, messaging, and calls‑to‑action.

Marketplace Expansion & New Channel Development

• Support evaluation and expansion into new online marketplaces including Walmart.com, BestBuy.com, and emerging B2B channels.

• Support onboarding for new channels including catalog setup, content readiness, and operational coordination.

• Ensure marketplace activations align with HP Store strategy and avoid channel conflict.

Cross‑Functional Collaboration

• Work collaboratively with NA Large Format Category, NA Store teams, Marketing, Supply Chain, and Pricing.

• Represent HP Store needs in NPI planning, cross‑functional reviews, and roadmap discussions.

• Adopt global best practices in UX, content quality, and digital merchandising.

The on-target earnings (OTE) range for this role is $147,300 to $231,300 USD annually with a 60%/40% (salary/incentive) mix. There are additional opportunities for pay in the form of bonuses and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.

Benefits:

HP offers a comprehensive benefits package for this position, including:

• Health insurance

• Dental insurance

• Vision insurance

• Long term/short term disability insurance

• Employee assistance program

• Flexible spending account

• Life insurance

• Generous time off policies, including;

• 4-12 weeks fully paid parental leave based on tenure

• 13 paid holidays

• Additional flexible paid vacation and sick leave (US benefits overview)

The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

Job -

Sales

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