Associate Director, Strategy

Company Description

PubW is a bespoke business unit set up to bring the full power of the Publicis Groupe together to support Walmart’s media and data needs. Through our Power of One model, we put Walmart at the center bringing together specialists in strategy, media investment, data, influencers, commerce, and content delivering a highly connected, purpose-led and collaborative approach for our clients. PubW’s mission is to help Walmart navigate a period of intense change, continually keeping them “one more step ahead”. This means challenging conventions, driving continual progress, and pushing the marketplace to keep Walmart at the forefront of the media industry. Our approach is grounded in using data and technology to connect with real people across the full funnel, ensuring that Walmart’s investment in media is directly contributing to innovative marketing experiences, driving brand and business growth.

Job Description

Overview:

Generate strategic media initiatives and lead the implementation of the media plans for a major client. 

Responsibilities:

• Oversee media strategy and plan development and budget

• Managing the process and procedure for client set up, billing and all administrative functions
• Evaluating, identify and sizing media target based on client brief.
• Responsible for developing and executing strategy for the functional area
• Evaluating composition of a wide range of media vehicles to determine which would most effectively reach the target audience
• Presenting recommendations to account service and clients
• Maintaining strong relationship with key clients
• Following detailed instructions and using established procedures, completes work in a detailed and complete manner

• Supervising, training and developing skills of Assistants and Supervisors by managing workload, delegating responsibilities and checking work for accuracy.
• Provide job performance feedback to subordinates and make recommendations to management.
• Providing staffing recommendations and daily supervision to all accounts

• Performs under immediate supervision, using established procedures to accomplish assigned tasks
• Assists in more advanced functions as part of training and development
• Refers questions and problems to higher levels
• Resource for others in resolution of complex problems/issues
• Minimal supervision, relies on advanced experience/judgment
• May perform other duties and responsibilities that management may deem necessary from time to time.
• Responsible for managing projects and resources for areas of specialization, both media specialization and client business specialization

Management/Supervisory Responsibilities:

Number of Direct Reports: 1-3

Communicates With:

Internal:  Partners with other Strategy members, Strategic Resources, Activation Partners, and Finance.

External:  Responsible for fostering positive client and vendor relationships, as well as inter-agency relationships

Budgetary Responsibilities:

Significant responsibility for day to day monitoring of Business Unit spending and Client Accounting. 

Limited Accountability for overall unit budget. 

Qualifications

To perform this job successfully an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill, and/or ability required.  Incumbents will be evaluated, in part, based on performance of each essential function.  Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Minimal supervision, relies on experience/ judgment
• Excellent management and motivational skills
• Excellent organizational, interpersonal and quantitative/analytical skills
• Strong client presentation skills and business writing skills
• Demonstrated expertise in strategic planning
• Detail-oriented and proven ability to thrive in a fast paced environment.

Education/Experience:

• Bachelor’s degree;
• 5+ years media planning experience including 3 years in a management capacity
  • Offline and Online media experience
  • Must have strong working knowledge of National and Local Media

Business Competencies:

• Computer Skills/Software Knowledge: Microsoft Suite, Nielsen, Kantar Software, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, Comscore, Google Analytics
• Exceptional written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
• D