Sr. Email Media Buyer/Affiliate Manager

Strikepoint is a growing digital marketing agency specializing in media buying, lead generation, funnel building, branding, and website design and development. Strikepoint was founded in 2013 and has quickly grown into a leader in the digital marketing industry, with more than $1 Billion in revenue generated for our clients. We have been featured on INC 5000’s list of fastest-growing companies in the United States twice!

We are seeking a Sr. Email Media Buyer/Affiliate Manager to join our team! This role is responsible for the day-to-day management of Strikepoint’s client’s email marketing programs. This includes coordinating email advertising campaigns to drive client revenue, managing existing affiliate relationships with advertisers and publishers, and assisting with campaign performance reporting. The Sr. Email Buyer/Affiliate Manager will support and help lead the affiliate advertising team by coordinating the setup and execution of email advertising campaigns, keeping daily tabs on media budgets and campaign performance, and optimizing campaigns for maximum effectiveness. This position requires the ability to coordinate cross-functional teams and lead email media buying initiatives. The ideal candidate will have a strong passion for digital marketing, a desire to learn and provide leadership in a fast-paced environment, an eye for detail, and the ability to build great personal and professional relationships.

Buzzwords you should know if this role is right for you

• CPC, CPM, CPA
• EPC
• ROAS
• Co-reg
• Dedicated Email Placement
• Sponsored Email Placement
• Native Ads
• The Difference between a postback and tracking pixel
• Click to Opt-in (CTO)

Responsibilities

• Provide leadership to the Network / Email / Affiliate team within Strikepoint

• Oversee the execution of email marketing campaigns between advertisers and publishers in order to recruit and retain affiliates.

• Manage affiliate relationships, including onboarding new affiliates, providing ongoing updates, and resolving any issues.

• Track communication between advertisers and publishers to ensure client needs are met.

• Oversee reporting for affiliate campaigns, including analyzing performance data in Google Sheets.

• Track media spend and performance on a daily basis to ensure we are filling budgets and hitting client KPIs.

• Analyze affiliate program performance and identify ways to optimize results.

• Oversee the setup and delivery of dedicated email ads, including pulling HTML files and trafficking them to our network of publishing partners, (knowledge of HTML is a plus)

• Integration of client lead forms with all internal platforms via such programs as Zapier, ClickFunnels, etc.

• Ensuring all links, pixels, HTML, tags, etc. are in order and dialed in for all media content.

• Work with the digital media team to develop and implement new affiliate marketing initiatives.

• Develop and execute email media buying strategies to acquire new customers and grow revenue.

• Manage relationships with email publishers and networks to secure optimal placements and rates.

• Negotiate and execute email media buys, including CPM, CPC, and CPA campaigns.

• Track and analyze email campaign performance to identify areas for improvement.

Requirements

• Minimum 3 years of experience in affiliate marketing, email media buying, or a related role.

• Leadership capabilities, with a focus on team development, scalability, and achieving organizational goals

• Experience with Google Sheets, Excel, or other data analysis tools.

• Strong understanding of affiliate marketing best practices.

• Experience with both performance-based and CPM flat-rate media buys

• Experience with affiliate management platforms (e.g., HasOffers, Everflow).

• Previous media buying experience.

• Experience with other digital marketing channels (e.g., social media, paid search).

• Proven ability to develop and execute successful email marketing campaigns.

• Experience with Unbounce, LeadPages, or similar is a huge