VP, Co-Brand Analytics - Travel

Job Description:

Role Summary/Purpose:

The VP, Co-Brand Analytics – Travel role supports the Travel & Entertainment and Digital Retail businesses as well as Synchrony eCommerce Solutions within the Co-Brand/Digital credit product portfolio.

This role will lead a team of analysts as well as partner cross functionally to deliver actionable insights around channel strategy, customer analytics, value prop measurement, segmentation, forecasting, and portfolio diagnostics. The individual will develop a decision management and optimization framework to drive campaign and channel strategy to increase ROI, customer engagement and portfolio profitability

Our Way of Working

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities:

• Manage, coach and develop a team of analytics professionals dedicated to SYF Cobrand business

• Collaborate with cross functional teams to combine product, channel, and credit strategies into a unified roadmap to deliver a unique customer experience to grow acquisition and increase customer retention

• Conduct analysis of product and channel performance to uncover insights that inform critical decision-making to drive profitable outcomes

• Partner closely with broader Marketing organization and GMs to execute integrated marketing campaigns leveraging personalization and segmentation

• Act as a trusted advisor to solve complex business problems and provide actionable recommendations based upon data driven insights

• Provide a proactive effort on data mining to leadership presentation to drive data driven decisioning.

• Establish a test and learn culture and provide guidance and leadership for the design, analysis and measurement phases of campaigns and large-scale projects. 

• Ongoing assessment and measurement of product, channel and targeting strategies

• Implement and automate data visualization tools to measure and diagnose portfolio performance that allow stakeholders to understand trajectory of KPIs to enable better forecasting and management of the portfolio

• Measure in wallet and category spend to determine financial impact on rewards and loyalty costs and targeting strategies to drive cardholder engagement

• Co-manage team of offshore analysts to ensure high quality execution and delivery of business insights to drive profitable growth

• Evangelize the value of clients sharing their data assets to drive acquisition, account management and portfolio strategies to improve portfolio performance.

• Provide strategic thought leadership and influence the internal SYF client team and client partner teams to implement profitable marketing and offer strategies rooted in analytics

• Develop business case presentations and action plans to drive marketing strategy; including targeting recommendations, test design, cross-sell optimization, product opportunities and cost/benefit analysis to review with client and SYF Marketing teams

• Own the analytics agenda and provide Innovative leadership to evolve the analytics strategy based upon the state of the business and potential opportunities

• Perform other duties and/or special projects as assigned

Qualifications/Requirements:

• Bachelor’s degree, or in lieu of degree, GED/high school diploma and 9+ years of work experience establishing and managing marketing or portfolio analytics in the financial services, credit card, travel and entertainment or other consumer based industry

• A minimum of 7+ years of functional work experience to include:

  • 3+ years of analytical leadership/managerial experience within the financial services, travel and entertainment, or other consumer based industry

  • 3+ years using statistical analysis tools to perform business insights

  • 2+ years leading large-scale analytics projects

  • 2+ years of client facing experience

Desired Characteristics:

• Bachelor's degree in Mathematics, Statistics, Database Marketing or Quantitative Analysis preferred

• Advanced degree in a quantitative field or MBA with Systems and Marketing specialization strongly preferred

• Experience with CoBrand credit product