Manager, Social Marketing - DACH

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

 We are the Netflix DACH Social Marketing team. A team of storytellers, social media strategists, brand marketing experts, and creative producers, all of us huge fans of entertainment and popular culture. We make content that celebrates our shows and talents and brings communities together over shared passions.  

The role:

We are looking to fill the role of a Social Marketing Manager in the DACH Social Marketing team. As a Social Marketing Manager, you’ll be creating content that drives conversation around Netflix titles, and have a skill for bringing these stories into the social zeitgeist through best-in-class creative. 

We are seeking a highly driven, self-motivated social media expert who lives & breathes TV and films following global trends as well as the DACH entertainment landscape and local culture. You are an excellent communicator, strategist, and creative. This job will require you to juggle many different kinds of short- and long-term tasks including coordinating with different parts of the company, defining high-level strategy for titles, managing agencies, budgets, productions, assets, and much more. Above all, you know exactly how to thrill and excite audiences on social media, have a strong platform and creator knowledge, great ideas, and the passion, energy, and ambition to see it all through.

This role is based in Berlin and reports to the Senior Manager  Social Marketing, DACH

Key responsibilities:

•  Implement and contribute to the Netflix social marketing strategy across various platforms, focusing on audience growth, organic social title campaigns, and repeatable editorial formats as well as implementing paid best practices.

• Connect narratives across our titles to craft compelling brand stories that demonstrate entertainment expertise, local relevance, and title/brand fandom.

• Build strong relationships with cross-functional partners across PR, marketing, integrated planning, and content.

• Partner with external teams (agency, freelancers) to deliver creativity, excellence, and best-in-class work across our social channels and formats.

• Maintain and strengthen our brand voice and tone and branding through social content strategy, community management, and editorial curation.

• Utilize social analytics and internal data to inform strategy and identify opportunities.

• Stay on top of cultural trends to foster relevant brand conversations.

• Be experimental with content, take risks, and be ambitious and original.

• Build and manage budgets to drive efficiency and scale impact.

• Bring culture moments from our global and local content into social campaigns and bring back trends and learning from the audience to the marketing core and cross-functional teams.  

Skills and Requirements:

• A strong passion for and deep knowledge of entertainment, pop culture, and current social conversations.

• Experienced in leading and growing multiple social platforms, managing social marketing campaigns, and delivering insight-based social strategies. 

• Significant experience with TikTok is a plus.

• Experienced in developing cutting-edge organic and paid social creatives. Intentional about setting goals for each piece of content, driving impressions and engagement for maximum impact.

• Keen and able to develop both creatively excellent content and high-level strategies.

• Deep knowledge of the DACH social media landscape, its audiences, and the creator ecosystem.

• Skilled at using data and intuition to create content that grabs attention and engages audiences. Strong in social media analytics, but not afraid to take big risks.

• Strong German copywriting skills to lead and evolve our social tone of voice.

• Highly collaborative and confident when working with talent. Able to direct during productions to ensure the vision is brought to life with the highest outcomes.

• Excellent written and verbal communication skil