Manager Account Marketing

Purpose & Overall Relevance for the Organization:

Drive and balance Sales & Marketing initiatives by developing seasonal strategy towards the success of our brand and our key strategic accounts traced in LAM. Develop the Account Marketing Plans in line with brand, channel, and customer priorities, and drive the implementation in line with Regional Account Marketing strategy.   

 

Key Responsibilities:

 

• Ensure integration in designated countries of Account Marketing Plan (AMP) into the global KAM Excellence process: AFB > SBP >JAPs > AMP > SELL-IN > PRODUCT LAUNCH in collaboration with WHS sales transformation and local teams focused on improving both sell in and sell out, ensuring quality growth.
• Increase adidas market share within strategic accounts in LAM countries.
• Guarantee brand leadership among our Key Accounts through optimal planning and execution of all key account marketing elements
• Ensure integration of the KA's Digital Strategy into the country's priorities, getting a strong collaboration with DPC team
• Tracking and revision of the seasonal Brand & Commercial calendar.
• Present seasonal Account Marketing strategy to required functions in Marketing (Business Units, Omni, SPOMA, & Digital) and WHS (Sales transformation, DPC & Key accounts) to align expectations and needs from each stakeholder.
• Prepare and deliver impactful presentations to country teams with supporting sell-in activities from planning to execution.
• Serve as main contact with regional agencies to implement efficient and profitable Brick & Click solutions.
• Provide all necessary tools to ensure a correct deployment of KA's Brick & Click Strategy getting positive and fast ROI.
• Monitor implementation and results/ROI of Key Account Marketing activities as outlined in the Account Marketing Plans.
• Establish regular AM best practice sharing with other countries in LAM.
• Be the main point of contact for lead categories, to connect BU ambitions and objectives with AM Plans

 

Knowledge Skills and Abilities:

• Experienced in job and fully qualified/trained
• Combined broad theoretical and practical knowledge on Digital Marketing
• Excellent verbal and written communication skills
• Ability to organize & prioritize working autonomously and as part of a team
• Establish negotiation skills with external agencies
• 5 years experience

 

Key Relationships

• Regional Omni team (Director, VM, DTC Mkt, Trade Mkt, Consumer Experience)
• Country Trade Marketing teams
• Regional BU Directors, CTCs and Brand Comms
• Regional WHS team: VP, Sales Transformation Director & team, DPC Director & team
• Regional Digital Activation
• External regional agencies