Sr. Director - IBU Consumer Media

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Organization Overview 

Lilly’s Global Customer Office (GCO) brings together a group of teams passionate about understanding and helping customers within a complex global healthcare ecosystem. This established organization unites expertise across media, marketing, data, and technology to deliver remarkable, data-driven, end-to-end experiences that improve health outcomes across diverse geographies and therapeutic areas. 

As part of this enterprise transformation, the Sr. Director of IBU Consumer Media will lead Disease State Education (DSE) paid media strategy, governance, and communication planning across Lilly’s International Business Units (IBUs), with a focus on disease state campaigns and key affiliates and major hubs. This leader will serve as the central connection point between global strategy and local activation—ensuring alignment to enterprise priorities, optimization of investments, and consistent operational excellence across markets. 

The Sr. Director will report to the Associate Vice President, Global Media & Partnerships, partnering closely with IBU brand, analytics, and affiliate leadership, as well as Publicis and local agency teams. While this role does not directly measure ROI, it will be accountable for establishing the frameworks, operating models, and best practices that enable affiliates to drive efficient investment and quality execution within their respective markets. 

This position requires a global leader who brings both strategic vision and operational rigor, with the ability to influence across geographies, cultures, and functions to elevate Lilly’s media maturity internationally. 

This is a pivotal role designed for a globally minded media leader who combines in-market experience outside the U.S. with a deep understanding of U.S. standards, priorities, and performance expectations. The Senior Director will serve as the key bridge between Lilly’s Global Media team and IBU markets—translating global direction into locally relevant action. 

This leader will not have extensive direct reports but will operate through influence, guiding a large network of cross-functional and in-market stakeholders, agencies, and regional leaders toward a unified vision for media excellence. 

Key Behaviors 

• Enterprise Mindset: Balances global enterprise priorities with regional business realities to drive consistency and efficiency. Has a deep appreciation for market-level nuance, adapting approaches to diverse cultural and regulatory environments. 

• Influence Through Partnership:. Acts as a connector and unifier aligning stakeholders across geos & functions, surfacing shared goals, and ensuring transparent communication across functions. 

• Operational Excellence: Establishes frameworks, standards, and tools that simplify complexity and scale impact. 

• Curiosity & Adaptability: Anticipates evolving market, media, and cultural dynamics, adapting approaches to local context. 

• Empowerment