Customer Marketing Consultant

TriNet is a leading provider of comprehensive human resources solutions for small to midsize businesses (SMBs). We enhance business productivity by enabling our clients to outsource their HR function to one strategic partner and allowing them to focus on operating and growing their core businesses. Our full-service HR solutions include features such as payroll processing, human capital consulting, employment law compliance and employee benefits, including health insurance, retirement plans and workers’ compensation insurance.

TriNet has a nationwide presence and an experienced executive team. Our stock is publicly traded on the NYSE under the ticker symbol TNET. If you’re passionate about innovation and making an impact on the large SMB market, come join us as we power our clients’ business success with extraordinary HR.

Don't meet every single requirement? Studies have shown that many potential applicants discourage themselves from applying to jobs unless they meet every single requirement. TriNet always strives to hire the most qualified candidate for a particular role, ensuring we deliver outstanding results for our small and medium-size customers. So, if you're excited about this role but your past experience doesn't align perfectly with every single qualification in the job description, nobody’s perfect – and we encourage you to apply. You may just be the right candidate for this or other roles.

Customer Marketing Consultant

A Brief Overview
The Customer Marketing Consultant is responsible for assisting with managing and growing our online customer community and executing campaigns to strengthen customer engagement. This individual will work closely with the Customer Marketing Senior Manager and collaborate with cross-functional teams to enhance the customer experience, identify customer advocates, and drive participation within the community. The ideal candidate has a passion for community management, excellent communication skills, and experience in customer-focused marketing strategies. This role is ideal for someone who is proactive, creative, customer-centric, and thrives in a collaborative environment. Additionally, the candidate must be able to quickly learn and adapt to new technology platforms and systems to support the community.

What you will do

• Oversee the day-to-day operations of the online customer community
• Moderate discussion forum within the community including direct responses and escalating topics as necessary
• Develop weekly virtual, interactive activities designed to engage customers and encourage participation within the community
• Complete administrative tasks within the community to support its integrity and accurate data collection
• Provide regular updates to internal content contributors on the performance of their content within the community, including engagement metrics, customer feedback, and campaign results.
• Collaborate with other teams to distribute valuable content to the community, including guides, product information, blogs, and discussion prompts
• Execute customer communication campaigns aimed at educating and retaining community members
• Create and write clear and differentiated campaign messaging, claims and assets
• Assist with executing client contact and WSE campaigns across existing marketing & communications channels
• Partner with stakeholders across Product Management, CX and other marketing departments to identify opportunities and help customers become aware of and adopt key product features
• Performs other duties as assigned
• Complies with all policies and standards

Education Qualifications

• Bachelor's Degree or equivalent experience preferred

Experience Qualifications

• Typically 2+ years Experience in marketing or communications-related field preferred

Skills and Abilities

• Proven experience in customer engagement, advocacy and communications programs. (Basic proficiency)
• Demonstrated experience with marketing automation platform (Basic proficiency)
• Demonstrated experience with AdvocacyHub (formerly Influitive) platform (Basic proficiency)
• Demonstrated experience with building and analyzing reports in Lookr (Basic proficiency)
• Excellent verbal and written communication skills (Intermediate proficiency)
• Excellent interpersonal skills with ability to communicate cross functionally with employees at all levels of the organization (Intermediate proficiency)
• Possesses humility, empathy, and high intellectual curiosity (Intermediate proficiency)
• A demonstrated commitment to high professional ethical standards and a diverse workplace (Intermediate proficiency)
• Adapta