VP of Marketing

About Counsel

Counsel’s mission is to multiply the world's healthcare capacity. We believe in a future in which every person has a personalized, AI-enabled doctor always in their pocket. To accomplish this, we are building an AI-first medical practice from the ground up that automates across the entire clinical stack, allowing our in-house clinicians to provide superhuman medical advice that is near-instant, highly personalized, and always available. We believe that collaborative care models that integrate clinicians and AI are the key to solving global healthcare access challenges.

Since our founding in 2023, we have formed partnerships with leading healthcare organizations and are on track to serve hundreds of thousands of patients on our platform within the next year. We have raised over $10M from top-tier VC firms and angel investors, positioning us strongly to pursue our ambitious mission for years to come.

Our founding team includes experienced clinical and technology experts who have held senior roles at Harvard Medical School, Massachusetts General Hospital, UCSF, the MIT Media Lab, NVIDIA, and Mount Sinai.

Join us as we build the future of AI in healthcare!

Our Values

• Lead with humility. Be kind and share ownership of wins and losses.

• Do excellent work. We hold ourselves to the highest bar and pursue excellence in our craft.

• Tackle big problems. We solve problems that will meaningfully affect the future of the world and aim to build a healthcare system that is truly patient centric.

About the Role

We’re looking for a full-stack, strategic, and entrepreneurial VP of Marketing to lead Counsel’s marketing efforts across both enterprise and consumer audiences. This role reports directly to the CEO and will partner closely with Sales, Product, and Clinical teams to drive awareness, demand, and engagement.

You’ll be responsible for scaling and building out our marketing function—including across strategy, team, and execution—and shaping the way the world comes to understand and trust AI-powered care.

This is a rare opportunity to define a new category of care. You’ll help build a brand people believe in and a movement they want to join. And you’ll work super hard with a team of similarly hard workers in a fast-paced, high-growth startup environment.

What You’ll Do

• Launch an End-to-End Marketing Strategy: Develop and operationalize a cohesive marketing strategy that connects brand, demand generation, product, content, and communications enabling both B2B and consumer growth

• Build B2B Pipeline: Build thoughtful systems and campaigns to engage customers in our target enterprise segments

• Sales Enablement: Equip the Sales team with targeted campaigns and enablement materials that engage payers and employers and shorten sales cycles

• Content Marketing to Drive Influence and Demand: Build a content marketing infrastructure that consistently produces high-quality, strategic content to educate the market, support SEO, and fuel both inbound and outbound efforts

• Create a Distinctive Brand: Establish a differentiated brand identity and strategic positioning that commands trust and credibility, supports category creation, and resonates with both partners (health plans, employers, etc.) and consumers

• Build a High-Impact Marketing Team: Hire and develop a high-performing team with core competencies across all marketing pillars (brand, performance, content, etc.), scaling capabilities in line with business growth and evolving market demands

Requirements

• Full-stack marketing leadership in B2B health tech. Proven experience owning strategy and execution across brand, demand gen, product marketing, and content specifically in healthcare or digital health environments.

• B2B pipeline accountability. Driven growth in complex B2B health tech sales cycles with long lead times and multiple stakeholders.

• Data-driven funnel optimization. Deep experience diagnosing and improving conversion rates at every touchpoint in the funnel.

• Brand leadership. Built a brand or brands that convey trust, credibility, and clinical seriousness while still standing out in a crowded digital health market

• Sales enablement for B2B. Executed targeted campaigns that shorten sales cycles and equip sales teams with clinical- and ROI-based messaging

• Healthcare content fluency. Experience producing though