Senior Manager Product Marketing

Overview

 

We are seeking our new Senior Manager Product Marketing – Amplify Platform (API Management / Integration / AI Gateway) to join the Axway team!

Amplify is Axway’s strategic growth platform, designed to unify API management, Multi-Pattern integration and AI enablement into a single foundation for complex enterprise environments.

As enterprises modernize fragmented ecosystems, integration has become as critical as APIs themselves. Amplify addresses this need by bringing together applications, data, events, files and AI services under consistent governance. To support this ambition, we are hiring a Senior Manager Product Marketing to help translate this platform vision into clear market narratives, strong go to market execution and field readiness across regions and industries.

This role sits at the intersection of product strategy, GTM, storytelling, analyst engagement and sales enablement. It requires someone who understands API Management and/or multi-pattern integration and who can turn complexity into clear business value.

 

Responsibilities

Platform and Integration Go To Market Execution

• Support the definition and execution of the Amplify go to market strategy across API management, integration and AI Gateway capabilities
• Contribute to product launches and release readiness covering integration use cases such as application connectivity, hybrid architectures, legacy modernization and partner onboarding
• Ensure consistent positioning of Amplify as a unified integration and governance platform rather than a collection of point solutions

Messaging and Content Ownership

• Develop and maintain Amplify messaging frameworks that clearly articulate the value of integration alongside APIs and AI
• Create content covering integration driven use cases including hybrid integration, cloud migration, data orchestration and regulated data flows
• Own the execution of product marketing assets such as white papers, solution briefs, use cases, value decks, blogs and campaign content
• Adapt messaging by region, persona and industry with a strong focus on integration maturity and customer context

Sales and Partner Enablement

• Build enablement tools that help sales and partners explain Amplify’s integration value in practical business terms
• Develop pitch materials and FAQs addressing common integration challenges such as complexity, cost, governance and scalability
• Support training sessions to strengthen field confidence around integration positioning and competitive differentiation

Analyst and Market Influence

• Support analyst briefings and evaluations with clear narratives around integration, multi pattern platforms and AI readiness
• Contribute to Gartner, Forrester and IDC engagements with a focus on how Amplify bridges API management and integration
• Track analyst and peer feedback on integration capabilities and feed insights back into messaging and positioning

Customer and Field Engagement

• Support the creation of customer stories and case studies highlighting real world integration challenges and outcomes
• Work with Field Marketing and Events teams to bring API / integration use cases to life through webinars, events and campaigns
• Ensure integration success stories are embedded into the broader Amplify platform narrative

Market and Competitive Intelligence

• Monitor trends in integration platforms, hybrid integration, iPaaS convergence and AI driven orchestration
• Track competitors across both API , integration and AI Gateway markets including MuleSoft, Boomi, Kong, Apigee, Gravitee, WSO2 and all other key players in the market
• Provide structured insights to support positioning decisions and roadmap discussions

Qualifications

• Minimum 5 years experience in product marketing within enterprise software or SaaS
• Proven ability to position integration platforms or complex technical solutions in clear business language
• Strong experience in go to market execution, sales enablement and cross functional collaboration
• Exposure to analyst relations and market evaluations is highly valued
• Strong writing and storytelling skills with the ability to simplify integration and platform concepts
• Master’s degree in Marketing, Business or related field
• Understanding of integration technologies, APIs or iPaaS platforms is a strong advantage

Why This Role Matters

Integration is a central pillar of Amplify’s strategy. This role plays a key part in shaping how Axway positions integrati