Sr. Manager - Content Strategy, Coordination & SEO

Chamberlain Group (CG) is a global leader in intelligent access and Blackstone portfolio company. Powered by our myQ technology, we make access simple and secure for millions of homeowners, businesses, and communities worldwide. Our flagship brands, LiftMaster®  and Chamberlain® , are found in 51+ million homes, and 14 million+ people rely on the myQ®  app daily.

Essential Duties and Responsibilities

• Develop and maintain the enterprise‑wide content strategy that maps audience segments, journey stages, and business objectives to the right content types, formats, and channels—spanning all brands and product lines across the Chamberlain Group portfolio

• Build and maintain deep audience intelligence by understanding the needs, questions, language, and decision triggers of core segments (homeowners, renters, smart home users, installers/trades, dealers, and commercial/enterprise customers)

• Define portfolio‑level content pillars, messaging hierarchies, and topic authority frameworks that position the Chamberlain Group as the leader in intelligent access—not just individual product brands

• Integrate data sources such as search intent, social listening, CRM signals, and first‑party behavioral analytics to continuously evolve strategy and optimize content investments

• Lead quarterly cross‑functional content planning with marketing, product, sales, CX, and channel partners to align priorities and build integrated, audience‑first roadmaps

• Own the enterprise editorial calendar across all channels—including web/blog, social, email, video, paid media, PR, retail, partner content, and product surfaces

• Design and govern the content briefing system, ensuring every asset begins with a strategic brief outlining audience, objective, message architecture, format, channel, and measurement approach

• Serve as the orchestrator between creative, brand, product marketing, and business teams, managing the content pipeline, resolving prioritization conflicts, and ensuring high‑quality, on-time delivery

• Build and uphold content governance frameworks, including brand voice guidelines, creative consistency standards, message hierarchies, and channel‑specific style guides across the full portfolio

• Establish performance and optimization loops that monitor content effectiveness across discovery, engagement, and conversion—and use insights to refine strategy over time

• Act as guardian of brand voice across all touchpoints, ensuring seamless and unmistakably consistent expression in product pages, help/support content, retail content, blogs, emails, social, and partner channels

• Partner closely with creative teams to ensure alignment and reinforcement between verbal and visual expressions across products, services, community, support, and crisis communication contexts

• Lead holistic search and discovery strategy across SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) at the portfolio level—strengthening the presence, authority, and accuracy of all Chamberlain Group brands

• Own technical SEO collaboration with IT/Web, ensuring excellence in site architecture, page performance, structured data, accessibility, and crawlability across all digital properties

• Advance always‑on content ecosystems that support the full lifecycle—pre‑purchase, active use, troubleshooting/support, community engagement, and long‑term retention—while leveraging AI for scaled ideation, production efficiency, and future‑ready discovery experiences

• Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams

• Protect Chamberlain Group’s reputation by keeping information confidential

• Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks, and participating in professional societies

• Contribute to the team effort by accomplishing related results and participating on projects as needed

Minimum Qualifications

• Bachelor's Degree

• 6–9 years in content strategy, brand content, or integrated SEO — with at least 3 years in a senior or lead capacity. Experience managing cross-functional content operations at a brand, not just at an agency, is strongly preferred

• Experience building and governing editorial calendars and briefing systems at scale

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