Paid Social & Creator Senior Manager (Hybrid)

<p><strong>Paid Social &amp; Creator Senior Manager</strong><strong>&nbsp;</strong>(Hybrid - 2 to 3 days onsite per week)&nbsp;</p> <p><strong>Overview:</strong></p> <p>The Paid Social &amp; Creator Senior Manager owns Weedmaps' paid social and creator-led acquisition end-to-end, leading strategy, execution, and optimization across Meta and emerging biddable social platforms (e.g., TikTok, Pinterest, Reddit, Snapchat), along with paid influencer and creator partnerships. As a channel owner, this person is directly accountable for scaling efficient new-shopper acquisition through creative-led buying in a heavily regulated vertical, where the rate and quality of creative iteration is the primary lever of performance. This role sits at the intersection of media buying, creative, and culture, and is ideal for an operator who thinks in creative tests, partners naturally with creators and creative teams, and can turn cultural moments into measurable growth.</p> <p><strong>The impact you'll make:</strong></p> <ul> <li>Own paid social strategy and execution across Meta and emerging biddable social platforms end-to-end, accountable for budget pacing, bidding, audiences, and creative performance against new-shopper and efficiency targets.</li> <li>Own paid influencer and creator acquisition, from partner identification and briefing through to whitelisting/partnership ads, performance measurement, and scaling what works, in coordination with the broader creator and cultural marketing initiatives.</li> <li>Drive efficient growth in First-Time Shoppers, treating creative as the primary performance lever: concepting, briefing, and rapidly testing and iterating ad creative at the cadence of modern social buying demands.</li> <li>Serve as the paid media team's closest partner to the Creative team, translating performance signals into clear creative briefs and feeding learnings back into the next round of concepts and formats.</li> <li>Design and run a continuous creative experimentation roadmap (hooks, formats, messaging, audiences) with structured testing and clear read-outs that compound learnings over time.</li> <li>Collaborate with the Lifecycle team to ensure acquired users are tracked through to engagement and retention, optimizing toward shopper quality and downstream value, not just front-end volume.</li> <li>Maintain rigorous channel hygiene and compliance, navigating platform policies and the cannabis regulatory landscape (state-level legal matrix) to keep accounts and creator partnerships in good standing.</li> <li>Partner with the Senior Director and Finance on budget scenarios and monthly/quarterly planning, laddering plans up from state-level market priorities (P1/P2 markets) and key cultural and seasonal moments.</li> <li&