Associate Director, Omnichannel Engine Business Product Owner

Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

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Summary:

The Associate Director, Omnichannel Engine Business Product Owner, helps oversee Bristol Myers Squibb’s omnichannel orchestration and next-best-engagement engine as a key business product. This role supports the Director, Omnichannel Engine Business Product Owner, in defining and executing the product roadmap for decisioning and automation capabilities that guide actions, messages, and channel selection for each customer.

The Associate Director collaborates closely with brand and Therapeutic Area teams to translate strategies into practical engine logic, supporting scalable N=1 engagement across Oncology, Cardiovascular, Neurology, and HIV portfolios. This position partners regularly with CRM/Marketing Automation and Taxonomy & Tagging teams, as well as Business Insights and Technology, to ensure integration with closed-loop measurement. The Associate Director aids in the design, testing, and optimization of operational workflows, models, and rules, including pilots of advanced analytics. They work cross-functionally to embed the engine into business processes and drive adoption, and may manage portions of a cross functional team and vendor partners focused on configuration and operations.

This role acts as a key contributor connecting strategy, data science, technology, and frontline execution, helping ensure Bristol Myers Squibb’s omnichannel engagements are coordinated, relevant, and continuously improving.

Responsibilities:

Omnichannel Engine Product Strategy and Roadmap

• Support the Director, Omnichannel Engine Business Product Owner, in refining and executing the product vision and roadmap for the omnichannel orchestration and next-best-engagement engine.
• Help align engine strategy with commercialization goals, Therapeutic Area launch plans, and the broader omnichannel capability roadmap.
• Recommend updates to the roadmap based on business needs and new developments in analytics and AI.

Translate Brand & Therapeutic Area Strategies into Engine Logic

• Work with brand and Therapeutic Area teams to understand customer journeys, strategies, and priority actions.
• Translate strategies into business rules, triggers, eligibility logic, and prioritization frameworks within the engine.
• Ensure orchestration logic reflects field, digital, patient, and access channel nuances.

Partner with Business Insights and technology on Models and Algorithms

• Collaborate with Business Insights and Technology teams to develop, deploy, and refine predictive and prescriptive models (e.g., propensity, response, next-best-action).
• Define the operational requirements for models to run within the engine (inputs, refresh cadence, thresholds, guardrails).
• Help interpret model outputs and ensure they are translated into actionable, understandable recommendations for end users.

Design and Optimize Orchestration & Automation Workflows

• Define and maintain standard orchestration workflows that determine how recommendations are generated, prioritized, and delivered to channels.
• Partner with CRM and Marketing Automation teams to ensure recommendations are seamlessly executed across relevant systems.
• Implement and manage A/B tests, champion–challenger approaches, and other experiments to improve engine logic and outcom