Creative Director

About Dashlane

Dashlane's mission is to make security simple for millions of organizations and their people. We empower businesses of every size to protect company and employee data while helping everyone easily log in to the accounts they need—anytime, anywhere. Over 17 million users and 20,000 businesses in 180 countries use Dashlane for a faster, simpler, and more secure internet.

Our global team is united by a strong sense of community and passion for improving the digital experience of our users. Learn more about how we work, how we hire, and the benefits of being a Dashlaner in our Life at Dashlane page.

Intro: 

Are you a storyteller who is excited about enticing, educating and engaging millions of businesses and consumers? Do you thrive in an outcome-oriented team that is building response-driving creatives? Do you obsess about the customer, their needs and mindset and how you can explain complex technology in simplest of ways? Are you an empathetic leader who knows how to inspire and mentor creative talent to do their best work? Join Dashlane as the Marketing Creative Director to make security simple for millions of businesses and their people through impactful story-telling.

About the role:

We’re looking for a Creative Director who is passionate about creating an elevated, customer-centric, brand experience for a global brand. They will be responsible for activating our brand by generating brand-elevating creative concepts across all our customer touchpoints. 

They will also be the "single-eye” for all creative work produced by their in-house and external teams ensuring a consistent brand story. Our ideal candidate is a highly self-motivated, proactive and collaborative problem solver who can take creative from conceptual strategy to a polished experience. They will not only be creatively strong, but also a business leader who will use data and customer insights to develop creative solutions that drive the business. They will also maintain a consistent voice that works seamlessly with the creative execution across all marketing touchpoints.

Location:

This role will be in our NYC office, in a hybrid capacity for three days a week.

At Dashlane you will:   

• Lead strategic creative development & execution of all go-to-market programs across Brand, Growth / Life Cycle, Content, & Sales Enablement
• Evolve our website and lead creative development, execution and design optimization of commercially oriented content & landing pages (e.g. homepage, navigation, blog, resources, conversion pages, solution pages, campaign pages etc.)
• Own creative development and execution of all content hubs and sales enablement materials to support marketing and sales initiatives
• Partner with Growth, PMM to build creative executions for  customer lifecycle & nurture campaigns
• Oversee all campaign development—including strategic collaboration with marketing, campaign development, testing programs and iteration, creative development, production and execution
• Work with Brand Design team to elevate brand aesthetics and create integrated experience
• Be an expert in multi-formats & channels (social, display, video, email, web, content etc.) and constantly push the boundaries of our creative output
• Build process, systems and infrastructure (tech, others) to meet SLAs and deliver high cadence, volume creative assets that drives awareness & response
• Inspire, mentor, manage a team of designers, copywriters to do their best work
• Manage agencies, freelancers and other resources needed to deliver cost efficient, on target execution of commercial creatives

Requirements:

• 8+ years of experience in commercially oriented creative direction and production
• 3+ years of experience leading high-performance creative teams
• 5+ years of experience in software/technology and / or B2B marketing

We're Also Looking For:

• Demonstrated experience in brand building, including implementing new positioning and supporting brand re articulation within a growing category 
• Experience in scaling brands and communications for a growing business 
• Experience in building brand-led / upper funnel campaigns with activations in digital channels, including paid social, display, content, video, events 
• Thinks in systems and has experience ideating creative platforms 
• Experienced manager and can lead a team of a design and copy creatives 
• Proven track record of building comm