Sr. Manager, Digital Marketing

WHO WE ARE

LoadUp is a modern junk removal and home services company leveraging proprietary technology to connect consumers with a nationwide network of independently contracted service providers. We pride ourselves on being a customer-centric organization, revolutionizing the way home services are delivered.

We are looking for talented, committed, driven individuals to join our team! LoadUp is a certified Great Place to Work® and is among Inc.’s list of the 5000 Fastest-Growing companies four years in a row (2019 - 2023).

OUR CORE BELIEFS

At LoadUp, we exist to glorify God by pursuing excellence in all we do. Our definition of excellence is not perfection but rather a commitment to continual improvement, attention to detail, and the highest level of integrity. While each team member has a specific, clearly defined role, we’re all connected by a strong set of core beliefs that have been developed to foster advancement and guide our decisions. To bring out the best in our people, we look for individuals who exhibit these core beliefs every day.

• Profit Drives Purpose - We believe running a profitable business affords us the opportunity to fulfill our professional and personal purpose in life.
• Right Shell - We constantly need to be evaluating whether our processes, systems, and people are right sized for maximum agility.
• Own It - Everyone has a stake in the company and, therefore, is responsible for their performance.
• Fellowship Matters - We believe there is power and connection in being present in the same physical space.
• Live in Truth - We’re committed to winning the right way. Call it like it is. No sugar coating.
• Action Over Words - Words are important but 1000 words get trumped by 1 intentional action.
• Build to Last - We’re building this company to last and withstand the test of time. We play the long game in our decision-making and execution.

POSITION OVERVIEW

We are seeking a Sr. Manager, Digital Marketing to drive LoadUp's digital growth across SEO, social media, content marketing, and paid advertising. You'll lead and develop a team of marketers while rolling up your sleeves to get things done. This role is perfect for someone who thrives on thinking big picture and executing high-impact marketing strategies that boost brand awareness, engage customers, and drive meaningful sales growth.

Key Responsibilities:

Digital Marketing and Leadership

• Own and execute a full-funnel digital marketing strategy across SEO, content, paid media, and social platforms to drive qualified traffic and conversions.
• Lead, mentor, and scale a high-performing marketing team, fostering collaboration across departments.
• Stay ahead of digital trends, from AI tools to evolving consumer behaviors, to keep our strategies innovative and competitive.
• Drive SEO strategy and execution, including technical audits, on-page optimization, and content planning that aligns with business goals.
• Regularly audit website performance and partner with developers to resolve technical SEO issues, such as site speed and web vitals. 
• Track, analyze, and report SEO performance using tools like Google Search Console, SEMrush, and Ahrefs to identify opportunities and measure success.

Content Marketing

• Own the creation and optimization of high-impact content, including blogs, landing pages, guides, and other digital assets that drive traffic and conversions.
• Develop content guidelines to ensure a consistent brand voice, style, and alignment with SEO best practices across all channels. 
• Collaborate with marketers and agency partners to produce engaging, conversion-focused content that connects with target audiences.

Paid and Organic Media

• Oversee paid media campaigns across Google, Meta, and other platforms in partnership with internal teams and agency partners to drive scalable growth.
• Lead the organic social media strategy, including content planning, execution, and performance analysis across key channels. 
• Continuously optimize campaigns using data-driven insights to hit growth and ROI targets. 
• Stay ahead of evolving social media trends and platform changes to maximize reach, engagement, and performance.

Data Analysis and Reporting