Senior Manager, Global Strategic Marketing, Refractive Equipment Portfolio | Remote US
Johnson & JohnsonAbout the role
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com
Job Function:
MarketingJob Sub Function:
Strategic MarketingJob Category:
People LeaderAll Job Posting Locations:
Irvine, California, United States of America, Remote (US)Job Description:
***This is a field-based remote role available in all cities within the US. We invite candidates from any location across the US to apply.***
About Vision
Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.
Are you passionate about improving and expanding on the possibilities of vision treatments? Ready to join a team that’s reimagining how vision is improved? Our Vision team solves the toughest health challenges. Help combine cutting-edge insights, science, technology, and people to encourage eye care professionals and patients to proactively protect, correct and enhance healthy sight for life. Our products and services address these needs – from the pediatric to aging eye – in a patient’s lifetime.
Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech
We are searching for the best talent for a Senior Manager, Global Strategic Marketing, Refractive Equipment Portfolio to join our J&J Vision team. This position is remote based within the US with the preferred location in Irvine, CA.
Purpose:
As a member of the Global Strategic Marketing Team, the Senior Manager will develop marketing plans, delivering successful implementation and growing the long-term sales, profit, and market share position for assigned products. This position will lead cross-functional plans aiming to deliver innovation in the market, as well as lead ongoing business. The candidate will have a key role in influencing regional Marketing and cross-functional teams.
You will be responsible for:
- Successfully develop & launch new products and line extensions and create/assist with future brand planning through innovation process
- Obtain a clear understanding of professional and market trends to leverage “voice of the customer” and develop upstream marketing strategies.
- Create plans to address market needs and drive sustained growth of assigned brands through strategic/financial planning cycles
- Actively manage promotional budgets and third-party vendors.
- Develop go-to-market strategy for designated segment responsibilities.
- Lead and implement comprehensive segment specific marketing/development plan.
- Actively plan and modify as per external market dynamics and internal processes for respective product / segment responsibilities.
- Execute strategic and tactical initiatives relating to assigned products and/or channel segment(s) to include, but not limited to, the following:
- Tradeshows and Meetings – Attend and support key customer engagement meetings and relevant voice of customer sessions
- Training– Organize and deliver product training to educate, motivate, and activate regional sales representatives and partners.
- Sales Collateral/Education – Working closely with Marketing Communications and Education develop compelling core marketing collateral materials and on-going education initiatives and assessments.
- The Senior Marketing Manager primary interfaces are R&D, Finance, Clinical, Supply Chain, and Regional Marketing & Sales within the four regions. This position will work cross functionally across many departments and geographies.
Qualifications:
- High school diploma is required. Bachelor’s and master’s degrees in business (or related field) are highly preferred.
- Minimum of 8 years total business experience is required.
- Minimum of 5 years healthcare experience is required with 3+ years of marketing experience is preferred.
- Must exhibit proficiency in the following competencies: adaptabili
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