Brand Manager, HCP Marketing, Consumer

Whether it's the unique breadth of our integrated offering that covers Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology products; or our commitment to recognizing and rewarding people for the contribution they make - working here isn't like anywhere else.

At Galderma, we actively give our teams reasons to believe in our ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.

Title: Brand Manager, HCP Marketing, Consumer

Location: Fort Worth, TX or Miami, FL

Position Summary

The Brand Manager, HCP Marketing, Consumer is responsible for developing and executing the HCP marketing strategy for Cetaphil. This role has a direct impact in driving average weekly recommendation share growth for Cetaphil across our core categories of cleansers, moisturizers and sensitive skin. The Brand Manager is responsible for development of annual brand plans, delivering strategy to execution, resource allocation/optimization, agency management, and development of a best-in-class tactics to drive growth and profit for the consumer portfolio within the U.S. market. This position will serve as a key member of the Consumer HCP Marketing team; collaborating and aligning with HCP Brand Managers, Sales, Market/Patient Access, Dispensing Team, Finance, Regulatory, Medical, Legal, Global, and Brand Marketing all core functions within the U.S. Cx BU.

Key Responsibilities

Lead best in class brand strategies and tactics;

• Lead the creation and execution of best-in-class tactics and resources to support multi-channel customer engagement, in collaboration with cross-functional partners. Gain approval for marketing materials through internal review process including management reviews and PRC.
• Ensure optimal brand positioning, core messaging, and pull-through to maximize brand value. Effectively leverage all commercial platforms to accelerate product growth and market share.
• Apply customer insights and market research (quantitative and qualitative) to drive continuous improvement and further inform decision-making.
• Effectively leverage, optimize, revamp and repurpose existing resource in cost efficient manner.
• Own the relationship with digital and print vendors on creative agency management.

Support all phases of annual planning;

• Contribute to the development of annual brand plans and lead tactical plans for the U.S. market.
• Ensure consistent brand / clinical positioning and alignment of financial objectives for all assets, including appropriate resource allocation.

• Provide oversight to agencies, including SOWs, budget allocation, and spend phasing. Ensure alignment with brand strategies and deliverable expectations are met/exceeded.

Drive innovation and market expertise;

• Bring innovation to how brand(s) are positioned to patients based on a comprehensive understanding of our customers, competitors and the market environment. Gather in-depth knowledge of competitor brands and programs in order to inform market assumptions, drive innovation, and supplant existing products (brand or generic).
• Design new tactics and solutions with a focus on innovation, for patients and Healthcare Professionals, ensuring legal/regulatory compliance and medical accuracy.

Partner with sales leadership, field sales and training for effective deployment of resources and messaging;

• Support the rollout of quarterly marketing all call with field sales and ensure strategy is being executed.
• Work in the field with sales and HCPs to inform brand strategy and tactical execution.
• Lead the SMAC team and implement field insights into actionable strategies.
• Main point of contact for day-to-day Dermatology Skin Health sales team support, partnering
• closely with Manager of Dispensing and Operations, Consumer.

Lead the HCP Engagement Strategy;

• Partner closely with HCP to Consumer Advocacy Manager in identifying opportunities to dive HCP engagement
• Partner with social influence team and agency partners to ensure HCP is represented in key brand activations
• Support the identification of relevant KOLs (HCPs) and cultivate relationships with thought leaders and professional organizations, as appropriate.

Achieve financial targets;

• Responsible for achieving net sales and profit objectives established each year during the budget cycle.
• Meet/exceed brand volume targets, gross profit, gross margin, and EBIT. Budget Management and Resource
• Allocation; accountable for brand operating expenses through the budgeting and financial review process.