Sr. Director, Luxury Estates

Description

O’Neill Vintners & Distillers was founded in 2004 with a simple idea from our founder, Jeff O’Neill, that great wines should be enjoyed by all. We believe those wines must be of exceptional quality centered around our core belief that doing the right thing for our employees, consumers, partners, and the planet is key to a sustainable future. As our family-owned business has grown, so has our belief in business as a force for good—we are proud to be an industry leader in sustainability and a Certified B Corporation.

We are one of California's largest wineries, with operations in Larkspur, Sonoma, Paso Robles, and Parlier/Reedley, CA. Our award-winning portfolio of consumer brands includes Line 39, FitVine, Harken Chardonnay, Rabble, Charles Woodson’s Intercept, Robert Hall, Allegro Cellars, Ram’s Gate, Wines of Substance, ViNO, and BrandyLab.

The Senior Director of Luxury Estates leads all aspects of the Tasting Room and Event operations across all Estate properties, leading and developing the hospitality team and fostering an environment that drives the business through extraordinary experiences that transcend expectation. This role champions high standards of service and hospitality, creates and implements innovative and effective Guest experiences, and is responsible for the ongoing training and development of the hospitality teams. This role reports to the VP of Luxury Operations and collaborates with the Director of DTC Strategy, focusing on building experiences and guest connections, with a collective goal of driving growth across all channels through omni-channel and consumer-centric programming. 

The ideal candidate thrives in a dynamic, nimble, guest-focused, and team-oriented environment. They have a service heart and keen business acumen and build authentic connections through professionalism and warmth. They motivate and inspire through connection and understanding, and know that taking care of people first- team, guests, members, and the community - is the foundation for exponential growth.  

DUTIES AND RESPONSIBILITIES:

The following reflects management’s definition of essential functions for this job but does not restrict the tasks that may be assigned. Management may assign or reassign duties and responsibilities to this job at any time due to reasonable accommodation or other reasons.

• Manages all aspects of the Tasting Hall business, including conversion and sales goals, promotions, guest service, team management, inventory accuracy, and profitability.
• Ensure that the Wine Educators are achieving monthly goals; monitor and communicate progress, including conversion rates, AOV, sales revenue, labor ratios, traffic, and data collection to the leadership team regularly.
• Lead our Event and Experience programs to communicate the brand stories, wines, and articulation of our values to drive relationships and growth. 
• Lead culinary programs with best-in-class and innovative programming that sets the standard for differentiated experience and engagement. 
• Develop and execute extraordinary guest programs that are well organized, within budget, and consistent with brand guidelines.
• Conduct hiring interviews, mentor, train, and conduct in-the-moment coaching to develop staff further and meet goals.
• Oversee educational content development across the portfolio for internal and external stakeholders to ensure their wine, sales, sustainability, and industry knowledge is current and evolving
• Ensure the Estate teams conduct themselves as brand and sustainability ambassadors, demonstrating positive characteristics of exceptional guest service and focused sales behavior.
• Act as Estate Sommelier and National Sales Brand Ambassador- representing the Luxury Portfolio both at the Estates and out in the world. 
• Manage labor costs, pour costs, and inventory control within budget.
• Provide national sales support as a brand ambassador, traveling to host wine dinners, events, and entertaining key partners. 
• Serves as a positive change agent with a growth mindset, championing new initiatives and innovatively bringing forth fresh ideas to drive growth and elevation through the lens of hospitality. 
• Works collaboratively, fostering solution-oriented, positive, and open communication 
• Demonstrates agile and forward-thinking; fosters a workplace culture of trust, humility, and open communication where diversity in thought leadership is both appreciated and encouraged. 
• Approaches interactions with curiosity and a solutions-oriented mindset, always seeking to understand and learn from different perspectives.

Requirements

QUALIFICATIONS:

To perform this job successfully, an individual must be able to perfor