CRM & Lifecycle Marketing Lead (B2B & B2C)

<p> </p> <h4 class="text-text-100 mt-2 -mb-1 text-base font-bold">Join Proton and build a better internet where privacy is the default</h4> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Proton was founded in 2014 by scientists from CERN on a simple truth: <strong>privacy is a fundamental human right</strong>. Since then, we've built the world's largest encrypted email service (Proton Mail) and expanded into Proton VPN, Proton Drive, Proton Pass, and Proton Calendar - tools used by millions globally to protect their freedom, fight censorship, and keep their data safe. In some situations, Proton has literally helped save lives.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">We are profitable, independent (no VC control), and selectively hire from the top ~1% of applicants. Our 700+ team members across 50+ countries come from leading organizations and elite academic backgrounds. We move fast, keep hierarchy light, and prioritize impact over optics. If you want to do meaningful work with exceptionally high-caliber people, this is it. Check our open-source projects <a class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://proton.me/community/open-source">here</a>.</p> <hr class="border-border-200 border-t-0.5 my-3 mx-1.5"> <p><strong>The Role<br><br></strong>As we scale both our B2B and B2C businesses, CRM and lifecycle marketing are becoming critical growth engines. We’re looking for a CRM & Lifecycle Marketing Lead to join our Growth & Lifecycle Team to own, unify, and scale lifecycle strategy and operations across both segments.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">This is a senior individual contributor role — with the expectation of building a team over time — for someone who can set a lifecycle strategy and build it themselves. You'll own Proton's end-to-end CRM and lifecycle programs across B2B and B2C, translating growth and product strategy into automated, measurable lifecycle systems and operating as the single lifecycle authority across the company.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Both platforms are live - your job is to take them from functional to fully operationalised. Vero runs B2C and HubSpot runs B2B; the architecture exists, but the programs, automations, and customer journeys that drive conversion, retention, and revenue at scale are yours to build.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">You'll be equally comfortable designing a lifecycle framework, conf