Lead Generation Specialist

Lead Generation Specialist

Salary: £25,200 per annum base + commission

Location: Scottish Borders & East Lothian (Innerleithen, Eyemouth, North Berwick)

FTC: 12-month contract

Full-time

Benefits: 31 days holiday, discounted gym membership, enhanced pension, private healthcare, employee wellbeing support and career coaching

 

WHO WE ARE

At GoFibre we’re on an exciting journey to revolutionise broadband capabilities for homes and businesses in rural towns and villages across Scotland and the north of England, connecting communities and affording them digital capability equal to their city counterparts; whilst being as environmentally conscious as possible, and creating social value in the areas we serve.

Our story is only just beginning. We’re growing fast and we don’t intend to slow down anytime soon as we play our part in ensuring future-proof full fibre coverage. We continue to raise investment for our infrastructure, service and people through our top-notch partnerships, and we’re confident and enthusiastic about what is coming next for the GoFibre family, as we strive to connect hundreds of thousands of homes and businesses. We have fantastic offices to allow colleagues to connect and catch up, one in central Edinburgh (with stunning 360 views of the city) and another in the coastal town of Berwick Upon Tweed; both a short walk from transport links.

 

HOW WE WORK

Collaboration, innovation, commitment, continual improvement of our business and ourselves, are the cornerstones of what creates our collective success. No two days are the same; the landscape is constantly changing, and we think on our feet, move fast and tackle challenges and opportunities head on. We’re always learning and we thrive under pressure, because we support one another and have some laughs along the way. We’re all in this together, as we navigate the road less travelled, pushing the boundaries of what we can deliver and the professionals we can become. We take care of each other and care about work-life balance and wellbeing.

Sound like the kind of place you want to work? If so, read on

 

THE TEAM

As a Lead Generation Specialist in our sales team, you’ll be the engine behind driving customer interest in GoFibre’s rural rollout areas. You’ll connect with residents, businesses, and community groups before we start building—sparking meaningful conversations, building trust, and generating high-quality leads that feed directly into our sales funnel. Your work helps set the stage for strong conversions, long-term customer relationships, and the continued growth of GoFibre.

 

WHAT YOU WILL BE WORKING ON

• Be GoFibre’s Lead Generation Specialist, building trust and excitement in the communities where we’re about to launch. Chat with residents, businesses, and community groups to explain how full fibre will benefit them.
• Show up to local events and meetups to boost brand visibility, spark interest and capture future sales leads.
• Get the word out with flyers, posters, and positive stories that highlight how GoFibre can transform everyday life and drive business growth.
• Knock on doors with purpose—raising awareness, encouraging sign-ups, and generating warm leads that feed directly into our sales pipeline.
•  Help turn interest into action by guiding potential customers through our sales channels and supporting their journey to sign-up.
•  Be a key player in the sales team’s success, offering on-the-ground support to our field sales team that helps boost conversions and hit targets.

 

WHAT YOU WILL BRING TO THE ROLE

• Be a natural connector, someone who genuinely enjoys chatting with people and building relationships that lead to real results.
• Effective turning interest into leads, naturally, being driven by targets and outcomes, but always respectful, relatable, and effective.
• Independent but team-minded and happy working solo in the field, while staying closely aligned with the wider sales team.
• Flexible and committed – evening and weekend work is essential to ensure success in the role and maximise outreach.
• Mobile and ready to go – own transport is essential for travelling between sites in the Scottish Borders and East Lothian (business mileage is covered).

 

We love that everybody is different, and we believe a diverse workforce will be our strength. We ensure equal opportunity, champion inclusion and we actively encourage applications from suitably qualified candidates regardless of age, disability, gender, race, religion or orientation. Together, we’