Director, Product Management - Deposit Products

About Our Company

We’re a diversified financial services leader with more than $1.5 trillion in assets under management, administration and advisement as of year-end 2024. Our team of 22,000 people across 19 countries, serves more than 3.5 million individual, small business and institutional clients. We are a longstanding leader in financial planning and advice, a global asset manager and an insurer. Our unwavering focus on our clients and strong financial foundation connects each of our unique businesses – Ameriprise Financial, Columbia Threadneedle Investments and RiverSource Insurance and Annuities. Here, we foster meaningful careers, invest in the future, and make a difference for clients, institutions and communities around the world.

Job Description

The Director, Deposit Products is a senior product leadership role responsible for the strategy, financial performance, and end‑to‑end lifecycle management of deposit products, including checking, savings, and certificates of deposit (CDs).

This role owns the multi‑year product vision and roadmap, driving customer acquisition, engagement, and balance growth while maintaining strong financial discipline, regulatory alignment, and operational excellence. The Director serves as the senior product owner, partnering closely with executive leadership, technology, marketing, finance, risk, compliance, operations, and external vendors to deliver scalable, data‑driven deposit solutions aligned with broader banking, investment, and wealth management strategies.

Key Responsibilities

• Develop the long‑term vision, strategy, and roadmap for deposit products, with primary emphasis on bank deposit products.

• Align product strategy with client needs, growth objectives, and enterprise banking and wealth management goals.

• Lead the full product lifecycle, from ideation and business case development through launch, optimization, and retirement.

• Establish and evolve product management standards, governance, and operating cadence across the deposit portfolio.

• Serve as the senior product owner, leading complex, cross‑functional initiatives across technology, risk, compliance, operations, finance, marketing, and sales.

• Drive disciplined execution across multiple initiatives, ensuring dependency management, risk mitigation, and on time delivery.

• Communicate product strategy, tradeoffs, risks, and outcomes to senior and other stakeholders, influencing without direct authority.

• Weigh in on deposit pricing strategy, including rates, promotions, segmentation, lifecycle pricing, and behavioral economics.

• Partner with finance and treasury on forecasting, margin performance, balance growth, and profitability.

• Build and maintain financial views, performance dashboards, and executive‑level reporting to inform decision making.

• Monitor performance drivers and translate insights into pricing, product, and promotional actions.

• Lead data‑driven acquisition and engagement strategies in partnership with marketing.

• Optimizes campaigns, offers, and channels to maximize ROI, customer growth, and lifetime value.

• Represent deposit products in internal and external forums, bringing deep product and market expertise.

• Leverage analytics and SQL‑based insights to monitor KPIs, customer behavior, and product performance.

• Translate customer and performance insights into clear, actionable product and portfolio decisions.

• Drive a culture of test‑and‑learn optimization across pricing, features, and marketing.

• Ensure consistent, compliant customer experiences across existing products and product changes.

• Oversee product‑level regulatory requirements, disclosures, agreements, and policy updates.

• Partner with risk and compliance to proactively identify and address product risks.

• Lead, mentor, and develop high‑performing, customer‑centric, data‑driven product teams.

• Set clear expectations, provide ongoing coaching and feedback, and support career development for product leaders.

This position may be located in Charlotte, NC or Minneapolis, MN.

 

Required Qualifications

• 10+ years' relevant experience

• 5+ years of Deposit Product Management Experience

• Bachelor’s degree in business, economics, or related field

• Demonstrated success leading to the development, launch, pricing, and scaling of bank deposit products

• Deep expertise across the end‑to‑end product management lifecycle

• Strong experience with deposit pricing, financial modeling, forecasting, and performance drivers

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