Sr. Director, Client Insights Team Lead - Hybrid: Salisbury, MD

Client Insights Team Lead

Let’s be unstoppable together!

Circana is a leading provider of technology, AI, and data solutions for consumer packaged goods companies, manufacturers, and retailers. Our predictive analytics and Liquid Data® platform help clients measure market share, uncover consumer behavior, and drive growth—powered by six decades of expertise and an expansive, high-quality data set.

At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives.  We’re a global company dedicated to fostering inclusivity and belonging. We value and celebrate the unique experiences, cultures, and viewpoints that each individual brings. By embracing a wide range of backgrounds, skills, expertise, and beyond, we create a stronger, more innovative environment for our employees, clients, and communities. With us, you can always bring your full self to work.  Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana. Learn more at www.circana.com.

What will you be doing?

Role Overview

This role sits within the U.S. Food and Beverage commercial organization and leads the Perdue Foods account. The primary focus is driving growth for both Circana and the client by overseeing engagement, delivery, and execution excellence across all Circana solutions. Success requires strong leadership, consultative skills, and the ability to translate data into actionable insights that elevate client ROI.

The position is hybrid, based near Salisbury, MD (Eastern Shore), with travel approximately twice per month. The role includes people leadership, managing a team of 3 direct reports and partnering closely with 2 Client Service team members.

Job Responsibilities

Client Engagement & Growth

• Lead overall engagement for the Perdue Foods account, serving as the primary point of contact for all Circana services and delivery.
• Build trusted relationships with client stakeholders and internal teams to identify opportunities and deliver measurable business impact.
• Act as a strategic advisor, helping clients uncover solutions to challenges they may not have recognized.
• Regularly communicate with client teams and internal stakeholders, proactively soliciting feedback to strengthen relationships.

Analytics & Insights

• Analyze and interpret syndicated and point-of-sale (POS) data to provide actionable recommendations aligned with client objectives.
• Deliver insights with speed and clarity, leveraging technology to accelerate decision-making.
• Identify business gaps and opportunities, recommending analytic approaches that create value.
• Leverage Circana’s Unify+ platform and tools to enable best-in-class execution.

Consultative Leadership

• Apply industry knowledge to develop solutions that address client needs and drive growth.
• Use consultative questioning to test assumptions and challenge the status quo.
• Translate complex issues into clear, actionable frameworks for client decision-making.

Impactful Presence

• Present insights and recommendations with poise and adaptability, tailoring communication to different audiences.
• Maintain a professional image and become a trusted domain expert across client and internal teams.

Collaboration & Execution

• Coordinate cross-functional teams and executive leadership to ensure seamless delivery.
• Track and manage multiple work streams, adapting to changing priorities while maintaining high standards of execution.

People Management:

• Provide leadership and coaching to 3 direct reports and collaborate with 2 Client Service team members to ensure strong account performance.

Requirements

• 8+ years of progressive business experience with a strong understanding of manufacturer and retailer dynamics, gained in one or more of the following environments:
  • Retailer
  • Consumer Packaged Goods (CPG)
  • Industry research or analytics firms
• Deep expertise in syndicated data, analytics, and category management, including experience with tools such as Circana, IRI, or NIQ.
• Proven ability to tr