Brand Social & Community Manager

We are seeking a passionate and dynamic individual to join our team as a Brand Social & Community Manager.
If you're enthusiastic about fostering community engagement, driving brand advocacy, and leading social media strategies, this is the role for you.

Join the Vans Family

Vans® is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, our mission is to Inspire & Empower everyone to love “Off The Wall”, and we empower the future generation of positive catalysts. Our vision is to Push Culture Forward.

We welcome anyone and everyone into our global family and proudly celebrate and environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential. 

By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do.

How You Will Make a Difference

What you will do:

• As the Brand Social & Community Manager at Vans, you will play a pivotal role in shaping and amplifying our brand presence across social media platforms. You will be responsible for cultivating a dynamic community, driving engagement, and creating meaningful connections with our diverse audience.

How you will do it:

• Social Media Strategy: Develop and execute a comprehensive social media strategy aligned with Vans' brand identity and marketing goals.
• Global Brand Social Platforms Management: Lead and owning global social calendar and platform positioning based on social media strategy, partner with content creation team and categories, regions to conceptualize and create compelling and shareable content for various social media channels, ensuring alignment with brand values.
• Community Building & Management: Foster a strong sense of communities among Vans enthusiasts, encouraging interaction, user-generated content, and brand advocacy.
• Brand Tone & Voice: Maintain and enhance the Vans brand voice across social media platforms, ensuring consistency and authenticity based on our brand positioning.
• Campaign Management: Plan and execute social media campaigns, collaborating with cross-functional teams to achieve campaign objectives.
• Social Listening & Rection: Monitor social media channels for trends, conversations, and brand mentions, providing insights to inform strategy and brand reaction moment.
• Crises management: Monitoring social platforms and providing directions based on unexpected social events.
• Analytics and Reporting: Utilize data and analytics tools to measure the success of social media efforts, providing regular reports and insights for continuous improvement.
• Team management: Lead and manage global social media team and agencies to drive global consistency and local relevancy.

He/She/They is a digital and social media native, visionary, change maker and a dreamer!

Free To Be, Inclusion & Diversity

As a mission-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skills for Success

Years of Related Professional Experience: 5+ years

Educational Position Requirements:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in social media management and community building, preferably in the action sports, lifestyle or digital industry.
• Strong understanding of social media trends, platforms, and best practices.
• Excellent communication skills with a creative and strategic mindset.
• Ability to analyze data and derive actionable insights for optimization.
• Creative thinker with a passion for exploring new and innovative marketing channels.

* Passionate for skateboarding & action sports.
 

VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Perservere.

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn mor