VP, Brand Design

At Forge (NYSE: FRGE), we know our team is our greatest asset. As technology innovators in the private market, our vision is to deliver a richer future for everyone. We live that vision through our values of being bold, humble, and accountable. We experience the value that our vision brings to the world every day, helping the teams behind the greatest innovations of our generation, from space travel to planet-saving, plant-based nutrition, and more. 

With liquidity solutions, exclusive data and insights, a custody offering, and a vibrant marketplace, Forge’s goal is to build the best-in-class technology infrastructure to power a global private market that is transparent, accessible, and seamless for companies, their employees, and investors. Through Forge, employees can sell their private shares, employers can reward shareholders with pre-IPO liquidity and individual and institutional investors can participate in private unicorn growth. 

Forge's differentiated global marketplace addresses rising demand among individual and institutional investors for exposure to private company stocks and is building a growing network effect. 

Our ability to offer these powerful financial solutions has generated incredible interest from investors, demand from customers, and a need to grow our team to meet the needs of more companies, teams, and innovators in this way. 

The Role:  

Our VP, Brand Design role offers a unique opportunity to lead impactful design work at Forge, shaping how the brand comes to life across digital, print, and in our platforms. You'll collaborate closely with design, marketing, content, product, research, and engineering teams, leveraging data and insights to drive meaningful customer engagement. The position combines strategic thinking with hands-on design, allowing you to work on diverse projects and refine Forge’s brand design. If you’re looking to bring creativity, leadership, and structure to a fast-paced environment, this role offers the chance to make a tangible difference.   
 
Location: This role requires a hybrid work schedule, with 2-3 days per week in our New York, NY office to foster collaboration and teamwork.  

Responsibilities:   

• Lead impactful design initiatives, including ownership of Forge brand aesthetic: Drive high-quality design solutions and templates for a wide range of brand and marketing programs, including display ads, social media, emails, landing pages, and sales collateral. Concept and deliver brand guidelines and ensure all marketing and creative assets align to those guidelines.  

• Own and evolve the public website and digital assets: Define the visual design and information architecture, aligning with brand guidelines and stakeholder input to ensure an engaging and on-brand web presence.  

• Establish and uphold design excellence: Create best practices and processes to deliver consistent, high-quality, and data-driven marketing materials that enhance engagement and conversion rates.  

• Ensure brand consistency: Evolve Forge’s brand guidelines to maintain cohesive visual identity across all marketing touchpoints, materials and systems.   

• Collaborate cross-functionally: Partner with Marketing, Product, Engineering, and Research teams to align on priorities and strategies, advancing growth-focused initiatives.  

• Shape the future of design at Forge: Integrate brand and marketing design expertise into Forge Design practices, strengthening continuity, systems, and approaches across teams.  

• Lead and Manage: A team of contractors and external vendors to execute marketing design initiatives 

Qualifications:    

• Expertise in design: 12+ years of experience delivering exceptional design work supporting marketing and growth initiatives across digital experiences and print media with 5+ of those years in a leadership role.  

• Data-informed design: Proven ability to collaborate with insights/analytics teams to test, refine, and optimize creative solutions, driving measurable customer engagement, satisfaction, and conversions.