Director of Marketing - AOL

AOL is a global media and technology company, representing the best of premium content and innovative platforms. Originally known as America Online, we once connected over 35 million people to the internet, becoming a cultural icon and business behemoth. We recognized digital as the future of media and set out to build a network to enable our company—and our users and partners—to capitalize on this new world. We've always had the drive and innovative thinking to mobilize the future. Now, we have the tools, the reach, and the resources to make this future a reality. We just need YOU!

About the Role

AOL is evolving—and we’re looking for a seasoned, strategic, data-driven, and creatively sharp Director of Marketing to help lead the charge. This role sits at the intersection of brand, product, and business growth—responsible for shaping AOL’s perception in the market, deepening product engagement, and delivering revenue-driving campaigns that accelerate momentum.

You’ll lead a team of Product Marketing Managers and a Social Media Manager, partnering closely with cross-functional leaders across product, analytics, engineering, monetization, and creative. Together, you’ll deliver compelling campaigns that connect emotionally and functionally with users—building full-funnel strategies that drive platform adoption, grow revenue, and increase retention,  positioning AOL as an essential part of daily digital life.

Key Responsibilities

Strategic Leadership & Brand Positioning

• Own and evolve AOL’s brand and product marketing strategy—aligning messaging, positioning, and visual identity across all channels.

• Craft narratives that connect AOL’s heritage with today’s digital needs, clearly articulating our value in a crowded market.

• Establish clear marketing objectives and measurable KPIs tied to growth, engagement, retention, and monetization goals.

• Champion a culture of continuous testing, iteration, and learning to unlock new marketing opportunities.

• Oversee marketing budget allocation, ensuring efficient spend across media and production campaigns while maximizing ROI.

Go-to-Market Strategy & Campaign Development

• Lead integrated go-to-market (GTM) strategies for new products, features, and audience segments across mobile web, app, and desktop.

• Translate product functionality into compelling, user-centric messaging that drives awareness, adoption, and loyalty.

• Develop full-funnel, cross-channel campaigns that deliver both brand and performance results—including ad-supported models, subscriptions, and upsell paths.

• Bring expertise in agile product environments to align GTM timing with product roadmaps and release cycles.

Monetization & Revenue Growth

• Collaborate with Monetization and Product teams to craft marketing initiatives that unlock and expand revenue streams.

• Drive subscription-based product growth through clear, differentiated campaigns.

• Partner with CRM, lifecycle, and performance marketing teams to maximize revenue contribution and improve retention.

Audience Strategy & Insights

• Leverage analytics, user behavior, market research, and customer feedback to identify high-value audiences and optimize targeting strategies.

• Segment users by lifecycle stage, need state, and revenue potential to personalize messaging and boost conversion.

• Apply strong media planning acumen to balance paid, owned, and earned channel mix, optimizing for growth and efficiency.

Cross-Functional & Stakeholder Collaboration

• Act as a central marketing partner to Product, Engineering, Monetization, Analytics, and Creative teams—aligning on product roadmaps, capacity planning, and campaign prioritization.

• Drive clarity in roles and workflows, helping improve team velocity and reduce bottlenecks through structured planning and stakeholder alignment.

• Partner with Analytics teams to implement advanced measurement and attribution frameworks (e.g., SDK integrations, media mix modeling) to capture business impact.

Team Leadership & Operational Excellence

• Lead and mentor a high-performing team of PMMs and a Social Media Manager—setting clear goals, providing actionable fee