SVP, Consumer and Securities Product Management

Axos Bank

Target Range:

$200,000.00/Yr. - $240,000.00/Yr.

Actual starting pay will vary based on factors including, but not limited to, geographic location, experience, skills, specialty, and education.

Eligible for an Annual Discretionary Cash Bonus Target: 25%

Eligible for an Annual Discretionary Restricted Stock Units Bonus Target: 25%

These discretionary target bonuses may be awarded semi-annually based upon your achievement of performance goals and targets.

About This Job

The SVP, Consumer and Securities Product Management at Axos is a senior executive responsible for defining and executing the company’s digital vision, product strategy, and customer experience across its consumer financial services platform and securities professional workstation for RIAs and Broker-Dealers. This role oversees all consumer and securities digital initiatives, including stock trading, lending, deposit products, robo-advising, and professional workstation products. The Head of Product drives innovation, harnesses technology and data, and leads cross-functional teams to deliver world-class digital products that serve both retail investors and financial professionals.

Responsibilities:

Digital Strategy & Leadership

• Define and lead the enterprise-wide digital product strategy for both consumer and securities platform at Axos, ensuring all initiatives are customer-centric and deliver measurable value.
• Anticipate competitive and market trends in fintech, wealth management, deposit products, robo-advising, and securities trading.
• Champion a customer-first, digital-first, product-driven culture across Axos.
• Ensure that customer insights, feedback, and behavioral data inform strategic decisions and product roadmaps.

Product Strategy & Roadmap

• Own the product vision and roadmap for Axos’ consumer trading, lending, deposit products, robo-advising offerings, and RIA/broker-dealer professional workstation.
• Align product development with customer, advisor, and institutional needs.
• Prioritize features based on insights, analytics, competitive analysis, and market demand.

Customer & Advisor Experience

• Deliver secure, intuitive, and differentiated digital experiences across Axos’ consumer, advisor, and broker-dealer platforms.
• Integrate advanced tools for RIAs and broker-dealers, including portfolio management, trading execution, compliance monitoring, and client reporting.
• Enhance consumer financial literacy, transparency, and trust through retail-facing product features.
• Ensure a customer-centric approach across all Axos products, placing user needs, feedback, and experience at the core of design and decision-making.

Digital Personalization & Marketing Collaboration

• Drive personalized digital experiences across consumer and professional platforms using data insights, behavioral analytics, and AI-driven recommendations.
• Work closely with Axos’ digital marketing teams to align product features with acquisition, engagement, and retention strategies.
• Collaborate on targeted campaigns, customer segmentation and data, and personalization initiatives to increase adoption and satisfaction.
• Use analytics to continuously refine personalization strategies, ensuring relevance and value for both retail users and financial professionals.
• Ensure product and marketing efforts are fully integrated, delivering a cohesive and seamless customer journey.

Go-to-Market Strategy & Cross-Functional Collaboration

• Collaborate closely with marketing, sales, and business unit leaders at Axos to define go-to-market (GTM) strategies for all digital products, including trading, lending, deposit, robo-advising, and advisor workstation platforms.
• Align product launches, feature rollouts, and enhancements with marketing campaigns, sales enablement, and customer engagement initiatives.
• Ensure that GTM plans integrate customer insights, regulatory requirements, and business objectives.
• Monitor and measure the success of product launches and marketing initiatives, adjusting strategies based on performance metrics and feedback.
• Foster ongoing communication and alignment between product, marketing, and business teams to maximize adoption, revenue, and customer satisfaction.

Performance Metrics & Analytics

• Define, implement, and continuously monitor key performance indicators (KPIs) for both consumer and professional platforms, including adoption, engagement, retention, trading activity,