Sr. Director, Product & Integrated Marketing

<p><strong>Job Summary</strong></p> <p class="p">The Senior Director of Product Marketing &amp; Integrated Marketing owns KEEN’s global marketing strategy and integrated marketing plans, leading the development of clear, consumer-driven positioning and translating it into cohesive, executable global go-to-market programs.</p> <p class="p">This role leads two critical functions:</p> <ul> <li>Product Marketing – responsible for defining the what &amp; why (consumer insights, seasonal positioning, product storytelling, and strategic priorities)</li> <li>Integrated Marketing – responsible for translating strategy into how it comes to life through integrated global marketing plans, GTM execution, and cross-functional alignment</li> </ul> <p>Together, these teams ensure that KEEN delivers consistent, focused, and high-impact marketing across all regions and channels. This leader also provides direction and governance of regional marketing plans, ensuring global strategies are adopted with discipline while enabling localized execution. Sitting at the center of the marketing organization, this role connects Strategy, Creative, Comms, Product, Merchandising, and Regional Marketing to deliver a unified, effective GTM engine. This position is critical to deliver consistent execution, focused product storytelling, and proactive workflow - by establishing clear strategy, aligned global plans, and strong operational rigor.<span class="Apple-converted-space">&nbsp;</span></p> <p><strong>Essential Functions</strong></p> <p>Description</p> <p>Global Marketing Strategy &amp; Positioning</p> <ul> <li>Lead global marketing strategy for product and integrated marketing by translating consumer, market, product, and competitive insights into clear seasonal and category positioning, target audiences, and differentiated value propositions.</li> <li>Define and maintain global story architecture, including category narratives, hero product priorities, and seasonal storytelling frameworks that guide brand and commercial growth.</li> </ul> <p>Integrated Marketing Planning &amp; Go-To-Market Execution</p> <ul> <li>Lead development and execution of integrated global marketing plans, ensuring alignment across Product, Brand, Creative, Sales, and Regional teams from long-range planning through seasonal delivery.</li> <li>Own the global integrated go-to-market (GTM) operating model, including planning processes, timelines, handoffs, and decision-making frameworks that connect product strategy to consumer-facing execution.</li> <li>Shape and lead key business milestones (e.g., pre-season planning, line reviews, financial line reviews, key business meetings, and regional presentations) to ensure a