Senior Product Marketing Manager

About Virtru:

Virtru is a leading data protection provider backed by some of the foremost venture capital firms in Silicon Valley and the Mid-Atlantic region, including Iconiq Capital, Bessemer Venture Partners, Foundry Capital, and Tiger Global. Today, more than ever, data demands respect, and that’s why Virtru is committed to changing the rules for data privacy. At Virtru, we equip our customers to take granular control of their data—everywhere it’s shared—through end-to-end encryption for Google, Microsoft, and other data sharing platforms. Our market-leading portfolio of data encryption and privacy enhancing applications are remarkably easy to use, fast to implement, affordable for all, and built on the Trusted Data Format (TDF) open standard.

At Virtru, our motto is "Respect the people. Respect the data." Respecting data to us means keeping it secure and protected at all times across its entire lifecycle. We firmly believe that when you respect data, you’re demonstrating respect for the people who own that data.

Working at Virtru, you'll be inspired by colleagues who are passionate about the work they do. We are dedicated to creating an atmosphere that sparks creativity, connection, and professional growth while empowering each other to do our best work. We're building something special at Virtru. We hope you consider joining our team and helping us create a brighter future for data privacy.

Compensation: $150,000-175,000/year

Senior Cybersecurity Product Marketing Manager - Data Security Platform | Washington, DC or Remote US

About the Role

We seek a visionary Cybersecurity Product Marketing Leader to define and drive our go-to-market strategy for our mission-critical Data Security Platform. This isn't about executing a pre-defined playbook—you'll create that playbook, shaping positioning and thought leadership for technology that protects sensitive data across Fortune 500 companies and government agencies. Success in this role means driving sales growth, increasing market awareness, fostering adoption among developer communities, and equipping our sales channels with compelling materials, accelerating the sales cycle. The ideal candidate brings cybersecurity domain expertise, proven enterprise software launch experience, and strong technical aptitude to elevate our presence in the zero trust security landscape.

About Virtru

Virtru is a leader in data-centric security and privacy solutions, enabling organizations to protect sensitive information wherever it travels. Our data-centric security products protect over 6,000 organizations' most critical data assets, including healthcare providers, financial institutions, government agencies, and leading enterprises worldwide. As digital transformation accelerates and data privacy regulations tighten, Virtru's solutions are increasingly critical to our customers' security posture and compliance strategy. Join our mission to create a world where data remains private and under individuals' and organizations' control—no matter where it's shared.

 

Virtru is a remote-first company, and we welcome candidates who live anywhere within the continental United States to apply.

 

What You Will Be Doing

Market Insights: Create strategic insights into how we can impact potential customers. Collaborate with Product Management and Sales to develop targets, personas (both economic and technical), and buyer insights for technical and business decision-makers across enterprise and government sectors.

 

Strategic Positioning: Develop product positioning and messaging that differentiates our data security solutions in the crowded cybersecurity landscape. Create tailored messaging that resonates with technical audiences, including developers, security engineers, and architects. Collaborate with key stakeholders to determine and monitor product pricing strategies that align with market expectations and value delivery.

 

Commercial Readiness: Serve as a critical liaison between Product, Sales, and Marketing to ensure seamless product strategy execution. Drive internal and external launch readiness efforts for product introduction. This effort includes assisting Marketing and agency resources with buyer educational resources and demand generation programs; Product Management with product positioning, pricing, and internal systems readiness; Customer Success, Sales, and Channel partners with required education programs and other necessary go-to-market resources.

 

Technical Engagement: Develop strategies to drive adoption and engagement within technical communities, particularly for developer-focused offerings. Create technical content and resources demonstrating the value