Marketing Manager, Paid Third-Party Programs

About this role:

Gartner is seeking a strategic, detail‑oriented Marketing Manager, Third‑Party Programs to lead Gartner’s paid investments in external content syndication. This role owns the strategy, performance and governance of one of Gartner’s most significant paid demand investments and operates as the central point of accountability for third-party syndication globally.

This role will provide centralized 3P program management to drive higher quality, stronger governance, and significantly more net‑new executive (VP+) contacts. Focus areas will include shaping the program’s strategy, managing vendor relationships, partnering with procurement, and ensuring flawless operational and martech execution.

What you will do:

Program Strategy & Performance

• Own end-to-end strategy, execution and optimization for Gartner’s global third-party content syndication portfolio.

• Expand beyond traditional syndication models by piloting alternative paid formats that reach hard-to-access executive audiences.

• Shift program mix toward net-new contact acquisition and VP+ decision makers.

• Establish clear performance benchmarks across cost, quality and scalability.

• Use data-driven insights to continuously refine vendor mix, offers and targeting.

Vendor & Procurement Management

• Serve as the primary commercial and strategic owner for Gartner’s third-party syndication vendors.

• Hold vendors accountable to performance, suppression and delivery standards.

• Lead performance reviews, issue escalation and optimization planning.

• Partner closely with Procurement and Legal to negotiate pricing, terms and renewals aligned to performance outcomes.

Lead Flow, Technical Governance & Martech Coordination

• Ensure vendors meet all technical delivery standards, including correct formatting, tagging, UTMs, and lead delivery processes.

• Work closely with Martech/Marketing Operations to troubleshoot routing issues, improve data quality, and maintain system integrity.

• Paid Own suppression strategy — ensuring vendors exclude existing contacts and follow Gartner’s standards consistently.

• Create and enforce QA processes to reduce errors in campaign setup and lead pass‑off.

Cross‑Functional Enablement

• Build and maintain best practice documentation for marketers who rely on content syndication in their channels.

• Share insights and recommendations across product marketing, campaign teams, and regional marketers.

• Lead training sessions and provide strategic guidance to teams managing smaller or specialized syndication efforts.

What you will need:

• 3+ years of experience in B2B paid media, lead generation, or content syndication.

• Strong knowledge of third‑party syndication vendors and dynamics of “email‑to‑PDF” or gated asset distribution.

• Experience coordinating with Martech/Marketing Ops on lead flow, mapping, and data QA.

• Demonstrated success improving lead quality, increasing net-new contacts, and managing multi‑vendor portfolios.

• Ability to influence across teams, communicate clearly, and drive alignment in a complex environment.

• Strength in vendor evaluation, negotiation, performance analysis, and issue escalation.

What you will get:

• Competitive salary, generous paid time off policy, charity match program, Medical, Dental & Vision Plans, Parental Leave, Employee Assistance Program (EAP), 401K matching and more!

• Collaborative, team-oriented culture that embraces diversity 

• Professional development and unlimited growth opportunities

#GSSO

#LI-KP2

Who are we?

At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable, objective business and technology insights, helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979, we’ve grown to 21,000 associates globally who support ~14,000 client enterprises in ~9