Manager, Media Investment Strategy Peacock

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

At Peacock, we know life is complicated but believe entertainment shouldn’t be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more.  

This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we’re committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent.

The Manager will help oversee our media investment recommendations for a combination of Peacock brand/service and content/Originals campaigns and support a broad range of activities related to the management and execution of media across all channels.  This position requires excellent collaboration with agency and media partners as well as multiple internal stakeholders, as you’ll be a key link to all Marketing teams within Peacock to ensure media communications are planned to deliver on core business and consumer KPIs and implemented flawlessly, on time and on budget.

You’ll support the VP, to manage our media agencies in such a way to ensure that our activity is fully integrated, using econometric and other media effectiveness and campaign insights to inform the strategy and plans.

• Collaborate with the marketing teams to produce media briefs by identifying audience groups, developing market/audience/competitor insights, budget setting and defining roles of media across the entire customer journey.
• Serve as the main point of contact for our media agencies when it relates to media investment across all channels.
• Input into our channel investment choices working closely with internal and external stakeholders becoming a single source of the media truth.
• Collaborate with Media Operations and Finance on processes and workflows to ensure that invoices, IOs, and other agreements are processed in a timely and organized way.
• Responsible for overseeing media investment management – financial management control, authorizations and invoicing, and management of media budgets including monitoring and reporting.
• Execution of integrated marketing partnerships, in collaboration with other internal functional teams
• Point of contact for internal business units and external media partners
• Partner with internal and agency data and analytics teams for campaign measurement and insights for all media campaigns and brand activation initiatives, making optimizations as needed
• Continued evaluation and assessment of media trends and landscape as well as competitive activity
• Coordinate with internal and external stakeholders to author and present best practices, POVs, and strategic planning guidelines
• Stand up media workflows on a new and rapidly evolving team, ensuring workflow buy-in across