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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Director, Executive Marketing (Paid, Digital & Partner Media)

Role Overview
The Director of Executive Marketing (Paid, Digital & Partner Media) is responsible for building and scaling Salesforce’s CXO paid, digital, and partner media engine. This role establishes the foundation for how Salesforce reaches enterprise executives at scale—ensuring our executive narratives show up consistently, credibly, and measurably across the channels where C-suite leaders already engage.

Building on early success with initiatives such as the Salesforce+ Executive Series, this leader will define Salesforce’s executive digital and media strategy, stand up durable CXO content channels, and establish a rigorous measurement framework to understand reach, engagement quality, and downstream business impact. In the near term, the role will focus on evaluating and activating priority media partnerships, formalizing executive content distribution channels, and creating the operating model that enables sustained, headline-level market presence.

This is a highly strategic role that sits at the intersection of executive marketing, media strategy, digital activation, and analytics—partnering closely with Executive Marketing content leaders, Media, Digital, Analytics, and Events to translate CXO narratives into scaled market impact.

Key Responsibilities

CXO Paid, Digital & Partner Media Strategy

• Own the end-to-end strategy for executive paid, digital, and partner media channels, defining how Salesforce reaches and engages priority CXO audiences at scale.
• Establish Salesforce’s CXO channel ecosystem, including owned executive content streams, paid amplification, and third-party media partnerships.
• Evaluate, prioritize, and activate media partnerships that extend Salesforce’s executive thought leadership into trusted CXO environments.

Channel Ownership, Governance & Operating Model

• Serve as the executive-level owner for CXO paid and digital channels, setting standards for audience targeting, frequency, content placement, and quality.
• Build governance frameworks, operating rhythms, and approval models that balance speed, quality, and brand integrity.
• Define best practices and reusable playbooks to scale executive marketing activation across personas over time.

Measurement, Analytics & Optimization

• Establish the executive marketing measurement framework across paid, digital, and partner media, in partnership with Analytics and Marketing Ops.
• Define and track CXO KPIs including reach, account penetration, engagement quality, frequency, and downstream influence on pipeline (ETOP, MDP, MMA).
• Translate performance data into strategic insights that inform media investment, channel mix, and content distribution decisions.
• Continuously optimize channels and partnerships based on performance, scaling what works and evolving what does not.

Cross-Functional Leadership & Partnership

• Partner closely with Executive Marketing content leaders (e.g., CIO, CMO, CFO personas) to translate narrative and content strategy into effective channel distribution and amplification.
• Collaborate with Media, Comms, Digital, and Executive Events teams to ensure executive messaging is consistently activated across owned, earned, and paid touchpoints.
• Work with Marketing Ops, Data, and MarTech teams to ensure accurate tracking, attribution, and data integrity across all executive media efforts.

Market Presence &am