Senior Brand Manager

 

Together, we own our company, our future, and our shared success.

 

As an employee-owned company, our people are Black & Veatch. We put them at the center of everything we do and empower them to grow, explore new possibilities and use their diverse talents and perspectives to solve humanity's biggest challenges in an ever-evolving world. With over 100 years of innovation in sustainable infrastructure and our expertise in engineering, procurement, consulting and construction, together we are building a world of difference.  

 

Company : Black & Veatch Corporation  

Req Id : 105946 

Opportunity Type : Staff 

Relocation eligible : No 

Full time/Part time : Full-Time  

Project Only Hire : No 

Visa Sponsorship Available: No 

Why Black and Veatch

Black & Veatch allows you to lend your talent and perspective to humanity’s biggest challenges in a flexible environment where you are empowered to grow and explore new possibilities. We offer competitive compensation;401K match and benefits that start day 1. Our hybrid environment allows you to balance your work and personal life.

At Black & Veatch, you own your career with purpose and meaning. You are empowered to grow and explore new possibilities at every step of your career journey. Bring your big ideas knowing you are safe to be who you are and speak up with concerns or questions and put your diverse talents and perspectives to use.

The Opportunity

As the Senior Brand Manager, you work involves broad latitude for decision-making and review of actions through goal attainment. Your decisions have a profound impact on a large division or company-wide. You will conduct long-term planning of complex, strategic, and major projects. This role requires expert knowledge in several areas, including marketing, communications, event coordination, branding, and proposal support. The position also requires the ability to integrate critical information from several diverse areas. As well as it requires extensive theoretical, practical and industry knowledge and the ability to apply and develop highly advanced principles and concepts. You are recognized by internal and external associates for high-level expertise.

Key Responsibilities

Branding

• Leads design, development and implementation strategy of the global brand framework for the company in order to increase brand equity and maximize awareness in global target markets.
• Develops and implements strategic plans to promote and increase brand identity to maximize company sales and contribute to profitable growth.
• Establishes systems and processes for tracking, measuring, evaluating and reporting results.
• Provides quarterly and annual reports on activities and progress at company and/or operating business / division levels.
• Develops, communicates and implements brand guidelines and processes for uniform brand usage to achieve consistent expression of the company's brand image and messages.
• Conducts long-term planning of complex, strategic and major branding campaigns.
• Manages trade mark strategy and monitoring filings. 

Communications

• Applies expert communications knowledge, skills and principles to company communication mediums.
• Defines the development of new principles, theories and concepts.
• Forecasts future internal and external communication needs for a wide variety of complex brand marketing applications and programs.
• Assigns projects to internal/external resources/vendors and tracks progress.
• Performs work that involves latitude for decision-making and priority setting.
• Works on long range projects that are reviewed through achievement of objectives according to predetermined goals.

Marketing

• Makes Marketing Program decisions.
• Applies and/or develops highly advanced principles and concepts.
• Forecasts marketing needs
• Highly-skilled in developing tailored, winning sales messages and value propositions, and also reviews/approves others.

Management Responsibilities

Acts in capacity of a "lead person." Does not have management responsibility for the people to whom they provide work direction.

Minimum Qualifications

• Bachelor’s degree in marketing, communication, or a related field; or equivalent experience.
• 9+ years related experience 
• All applicants must be able to complete pre-employment onboarding requirements (if selected) which may include any/all of the following: criminal/civil background check, drug screen, an