Senior Brand Designer

Senior Brand Designer

TimelyCare

TimelyCare is a clinically accountable virtual care provider built specifically for education. Trusted by nearly 500 campuses across the U.S., TimelyCare combines URAC-accredited clinical standards with a measurement-based approach and a partnership-first model to help institutions champion well-being with clarity, accountability, and real-world impact. Through a seamless, easy-to-access platform, TimelyCare offers a comprehensive range of services, including a crisis line, mental health counseling, on-demand emotional support, medical care, psychiatric care, health coaching, success coaching, basic needs assistance, faculty and staff guidance, peer support, and self-guided wellness tools. TimelyCare drives clinically validated improvements in depression and anxiety, supporting healthier learning environments.

The Role
TimelyCare is seeking a Senior Brand Designer to serve as a strategic creative partner responsible for translating business objectives into compelling visual solutions that strengthen our brand, engage key audiences, and support organizational growth.

Reporting to the Creative Director, this role combines advanced design expertise, strategic thinking, and brand stewardship to create impactful experiences across digital, print, social, motion, and experiential channels. The Senior Brand Designer is expected to operate as a highly independent individual contributor who owns projects from concept through execution, maintains and evolves brand systems, and provides creative guidance to internal stakeholders and external creative partners. This role embraces AI as a core creative tool using AI-powered design, ideation, and production workflows to accelerate creative exploration, drive innovation, and elevate the impact of our creative output.

Location

This is a remote position. Reviewing candidates across the country.

What You’ll Do

Drive Strategic Creative Thinking

• Analyze briefs, target audiences, campaign objectives, and business goals to shape creative direction and inform design decisions.

• Present design concepts and recommendations that clearly connect creative decisions to business outcomes.

• Serve as a trusted creative advisor by proactively identifying opportunities to strengthen brand communications, visual storytelling, and campaign impact.

• Partner with marketing, communications, content, and cross-functional stakeholders to develop integrated creative solutions.

• Use AI tools to accelerate concept development, generate variations, and refine creative directions before advancing to full production.

Own & Evolve the Brand System

• Serve as a steward of the TimelyCare brand, ensuring consistency and quality across all channels and touchpoints.

• Maintain, organize, and evolve brand assets, templates, component libraries, and design systems within Adobe Creative Suite, Figma, and AI-integrated design platforms.

• Develop scalable creative resources including AI-ready templates and automation-enabled production workflows that improve efficiency, consistency, and collaboration across teams.

• Document and communicate brand standards, design guidelines, and best practices for internal and external partners, including guidance on appropriate use of AI tools within brand parameters.

• Conduct regular audits of brand assets and design systems to identify opportunities for improvement and scalability.

• Translate the brand system into supporting campaigns that complement and continue to build brand equity.

Lead Campaign Design & Execution

• Translate strategic briefs into compelling creative solutions across digital, print, social, advertising, email, web, video, presentations, sales enablement, and events to reinforce and evolve the brand with every touchpoint.

• Apply advanced design principles, such as typography, hierarchy, composition, accessibility, color theory, and visual storytelling to every deliverable.

• Leverage AI-powered design tools to accelerate ideation, asset generation, and layout exploration while applying professional judgment to refine and elevate final output.

• Produce production-ready files and assets that meet brand, compliance, accessibility, and technical requirements.

• Manage projects from intake through final delivery with minimal oversight, maintaining quality standards and meeting deadlines.

Provide Creative Direction & Collaboration

• Collaborate closely with the Cr