Content Marketing Manager

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. 

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. 

About this position:

As Content Marketing Manager at Later, you'll play a key role in creating compelling content that educates and engages enterprise B2C brands and agencies about social media and influencer marketing. Reporting to the Senior Content Marketing Manager, you'll help execute Later's content strategy through regular blog posts, customer stories, and contribution to major research reports. This role is essential in maintaining Later's strong content cadence while ensuring consistently high quality across all content formats. Your work will directly support Later's position as a thought leader in the social media and influencer marketing space while helping drive organic growth and lead generation.

What you'll be doing:

Strategy

• Support the development of content themes and editorial calendar
• Identify trending topics and content opportunities in social media and influencer marketing
• Contribute to content distribution and optimization strategies

Technical/Execution

• Write and produce high-quality blog posts, articles, and customer stories
• Support the creation of quarterly research reports and industry benchmarks
• Optimize content for SEO while maintaining Later's brand voice
• Manage the content calendar and publishing schedule
• Create content briefs for freelance writers and subject matter experts

Team/Collaboration

• Work closely with Design team to coordinate visual assets for content
• Partner with Customer Marketing to develop customer success stories
• Support Product Marketing with content for product updates and features
• Coordinate with Social Media team on content distribution

Research/Best Practices

• Research industry trends and topics to inform content creation
• Monitor competitor content and identify differentiation opportunities
• Maintain Later's content style guide and best practices
• Track content performance metrics and create regular reports

We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!

• 3-5 years of B2B content marketing experience
• Bachelor's degree in Marketing, Communications, Journalism, or related field
• Proven track record of creating engaging B2B content
• Strong understanding of SEO best practices and content optimization
• Experience with content analytics and performance tracking
• Excellent writing and editing skills with great attention to detail
• Strong project management skills and ability to meet deadlines
• Proficiency in content management systems and SEO tools
• Experience working with designers and freelance writers

Nice to Haves:

• Experience writing for enterprise B2B audiences
• Background in social media or influencer marketing
• Familiarity with social listening and analytics tools
• Experience with marketing automation platforms
• Portfolio of published B2B content work

How you work: