Director, Salesforce Engineering (CRM)

Why Work For Us?

• Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position
• 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period
• Benefits – Medical, Dental, Vision, wellness program and more!
• Paid Holidays
• Paid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.
• Collaborative Environment – AAA will value your contribution to providing exceptional service to our members
• Free AAA Classic Membership
• AAA Product Discounts
• Tuition Reimbursement Program

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At AAA, our Team Members strive to deliver amazing service and help our Members outsmart life’s roadblocks. We believe everything you do outside of work adds to who you are at work.

NOTE: This role is hybrid and requires 3 days a week onsite in our Walnut Creek, CA office.

JOB SUMMARY

We are seeking a visionary and transformative engineering leader to architect, build, and lead the central nervous system of our company's future, our Salesforce CRM platform. This individual will be responsible for harnessing the full power of the Salesforce Agentic Enterprise to fundamentally redefine our sales, service, marketing, and operational functions, driving unprecedented growth, efficiency, and customer loyalty. 

As the Director of Salesforce Engineering, you will inform the technical strategy and own the execution for our most critical business platform. This is a mission-critical role, central to our corporate Data & AI strategy, that offers the opportunity to build a world-class engineering organization and deliver a generational leap in business capability. You will not just manage a platform; you will build the engine of our Agentic Enterprise.   

Key Responsibilities:

The responsibilities for this role are structured around four strategic pillars:

Pillar 1: Platform Vision & Agentic Strategy

• Develop and own the multi-year technical vision, strategy, and roadmap for our CRM Salesforce ecosystem, ensuring deep alignment with the principles and capabilities of the Agentic Enterprise paradigm.   
• Serve as the company's foremost thought leader and subject matter expert on the Agentforce 360 portfolio. Partner with executives, technology peers and business unit leaders to translate strategic objectives into a tangible pipeline of high-value, AI-driven automation use cases, and create a scalable framework to move them from pilot to enterprise-wide production.   
• Drive a culture of innovation, automation and continuous learning. Lead the evaluation, prototyping, and integration of emerging technologies and partner solutions within the Salesforce ecosystem,. 

Pillar 2: Architectural Integrity & Enterprise Scale

• Assume ultimate ownership for the architecture of a complex, large-scale, multi-org Salesforce environment. You will be the final authority on decisions that affect the platform's stability, security, scalability, and performance, ensuring it can support the demands of a global enterprise.   
• Design and implement a comprehensive strategy for enterprise-wide AI agent orchestration. This includes establishing robust governance, security protocols, and observability frameworks to manage agent performance, prevent uncontrolled sprawl, and ensure seamless interoperability across all enterprise systems.   
• Help architect a unified and trusted Salesforce data foundation that will power all agentic capabilities. This involves leveraging Agentforce Data 360 (formerly Data Cloud) and advanced features like Data Cloud Clean Rooms for secure data collaboration and populating our semantics layer to translate raw data into business-aware language, ensuring that all AI agents operate on high-quality, contextual, and reliable data.   
• System Integrator Management: Manage and direct 3rd-party System Integrators (SIs) to ensure quality, adherence to architectural standards, and seamless delivery of large-scale initiatives. You will be responsible for validating SI deliverables and holding your vendors accountable for technical excellence.

Pillar 3: Organizational Architecture & Talent Cultivation

• Team Building & Leadership: Hire, mentor, and lead a high-performing engineering team to support the plat