PXM - Senior Business Consultant

<h3>Who We Are:</h3> <p>At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&amp;R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. </p> <p>Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. </p><p><strong><span>Working in tech with VML:</span></strong><span> </span></p> <p><span>At VML, we inspire growth for ambitious brands. We are a full-service digital agency that enables organizations to deliver connected and personalized experiences across all digital channels. With our expertise in Marketing, Commerce, CRM, PXM and CX, we provide end-to-end solutions to our clients and create digital capabilities with impact.</span></p> <p><span>Our clients include Bayer, CarNext, Häfele, Johnson &amp; Johnson, Jumbo Supermarkten, MAC, Makro, Nestlé, Plus Retail, RTL, Scotch &amp; Soda, Sainsbury’s, Selfridges, SharkNinja, Staples, Xerox and many more global brands. Our offices are based in Amsterdam, Haarlem, London, Barcelona, India and Poland. Being part of the wider VML Network, we have access to 180 offices around the globe.</span><span> </span></p> <p> </p> <p><strong><span>Key Responsibilities:</span></strong><span> </span></p> <p>As a Senior Business Consultant Digital Shelf and PXM (Product Information/Experience Management) you are a key player in our business architecture, implementation &amp; adaptation programs. You are an expert in the Digital Shelf leading our client projects. You work with diverse teams at the client and are responsible for the business value and outcomes of the program within a team of program managers, business analysts, architects, and account directors from VML.</p> <p> </p> <p><strong><span>What you will do: </span></strong></p> In your day to day job you will focus on clients’ business needs, challenge them based on previous experience and translate them to roadmaps and requirements. You actively advise the client’s project team and sponsors based on information gathered during workshops and interviews that you prepare and lead. You act as the expert on the Digital Shelf.   Your deliverables can vary from input for strategical decisions for program stakeholders to descriptions of use cases that are ready to be refined and implemented by your team members. You are a strong voice for the client’s business objectives, the people at the client’s organization and their customers.   You actively look for business opportunities and can explain the value to our clients. You support the new development teams in pre-sales activities to grow our client portfolio. With your expertise you create proposals and do pitches at international prospects.   Being part of the PXM Centre of Excellence within VML you have a responsibility to support developing new PXM propositions and communicate internally and externally about the practice. <p> </p> <p><strong><span>Who you are: </span></strong></p> <ul> <li><span>Business Analysis | You focus on gathering clients’ business needs, challenging, advising them and translating them to requirements.</span><span> </span></li> <li><span>Facilitation | Preparing and leading in workshops &amp; interviews, to understand the business, product structures and business processes. </span><span> </span></li> <li><span>Agile methodology and Scrum| You translate requirements to epics and user stories on a backlog and make sure the backlog is prioritized, so that the development team has enough work prepared to run sprints.  </span><span> </span></li> <li><span>Documentation Skills | Clear written communication skills in for example process and workflow visualization, data modelling, user story writing, workshop &amp; training materials and functional specifications</span><span> </span></li> </ul> <p> </p> <p><strong><span>What you’ll need: </span></strong></p> <p><span>Your knowledge:</span></p> <ul> <li>In depth knowledge of Digital Shelf, Product Information/eXperience Management, MDM, product life cycle management, retail media and/or digital shelf analytics</li> <li>Knowledge about conceptual PIM principals (Data model, content creation processes, syndication, data pools, analytics)</li> <li>Knowledge of PIM/MDM governance, data quality and meta data management</li> <li>Knowledge and understanding of Digital Shelf &amp; PIM/PXM solutions, Digital Asset Management, Analytics, Generative AI  and Workflow</li> <li>Understanding of