Senior Manager, Brand Comms (US Sports - Football)

Purpose:

Drive the development and implementation of integrated marketing campaigns for key US Football initiatives across players, partners, moments and product campaigns.

 

 

Key Accountabilities:

• Lead in the development and execution of key initiatives and campaigns with a focus on coordinating the final execution and delivery of advertising and digital media materials in partnership with internal and external agency partners
• Manage timelines, budgets and communication flow amongst the cross-functional team to ensure all team members are informed on latest updates and deadlines, etc.
• Maintain an updated status report on all marketing elements with clear action items and deliverables and follow-up with cross-functional team members as needed to ensure all project elements are on track
• Coordinate campaign recaps and postmortems, identifying and sharing key learnings, analytics, delivery against KPIs and best practice sharing
• Track and reconcile all project budgets, estimates and invoices
• Lead and facilitate digital/retail activation toolkit development and deployment for Trade partners
• Create and maintain presentation materials (PPT, images, videos, etc.) to support internal and external campaign updates and sell-in meetings
• Build and maintain an archive of campaign and category creative tools and act as “go to” for the cross-functional team for sourcing those tools
• Maintain an in-depth knowledge on trends impacting the target consumer and be the voice of that consumer within the cross-functional team throughout the development of the marketing programs
• Coach and develop direct report on both technical marketing skills as well as leadership competencies
• Present key communication concepts and plans to both internal and external audiences

Key Relationships:

• US Sports BU Leaders & NCAA Leadership
• NAM Category Brand Communications Teams
• adidas Local Markets
• adidas Finance / Controlling
• adidas Procurement
• Creative Agencies / Freelancers
• External Partners / Key Accounts

Knowledge Skills and Abilities:

• Proven people leader with a passion for team development
• Strategic thinker with the ability to communicate category vision and execute the plan
• Passion for sports, familiarity/expertise with US Football a strong benefit
• Understanding of consumer behavior, brand building, demand creation and campaign planning
• Understanding of an ever-changing marketing landscape
• Experience in writing detailed and informative briefs, managing feedback through to approval and execution
• Solid project management, process and organizational skills with a heightened attention to detail
• Ability to work across teams and manage priorities to accomplish multiple tasks with conflicting deadlines
• Ability to exercise independent judgment and decision-making skills
• Excellent verbal and written communication skills
• Proficiency in Microsoft Office applications (Excel, PowerPoint, Word and Outlook)

Qualifications (Minimum required education and experience):

• Degree in marketing, advertising or related field r